February 2010

We are excited as this final year of the 2010 Initiative unfolds, a year we have been awaiting with much anticipation. Since 2003, South Dakota’s visitor industry has come a long way, and, I believe, you’ll continue to create opportunities, work together, and be successful despite any challenges you may face.

At the 2010 Governor's Conference on Tourism, the Office of Tourism launched a new cooperative program, the South Dakota Digital Revolution, which extends the power of digital marketing to every South Dakota visitor industry partner. I urge you to become a part of it.

This program will dramatically improve the online visitor experience by providing all-inclusive links between attractions, hotels, restaurants, and other points of interest throughout the state. Powered by a statewide booking engine, Digital Revolution allows visitors to make online reservations and purchase tickets to events and attractions from partner sites.

Thank you for your efforts in making South Dakota a great vacation destination. Now, it's time to join us as we take our state to the next level. With this revolutionary partnership, we’ll make it easier for our visitors to find places to stay, things to do, and opportunities to spend more time in the land of Great Faces and Great Places.

Sincerely,

M. Michael Rounds
Governor

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