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Global Media & Public Relations

The Global Media & Public Relations team focuses on taking a proactive approach to building relationships with members of the media locally, regionally, domestically and internationally. The goal of the team is to raise awareness of South Dakota and to garner high-quality earned media coverage, specifically in regards to traveling to South Dakota. This team is responsible for media relations and public relations including large scale media events, individual press releases, media pitches, group and individual hostings, and internal communication plans.


Katlyn RichterKatlyn Richter


Global Media & Public Relations Director

  • Directs the overall public relations strategy (domestic and international)

  • Hostings (domestic and international)

  • Lead spokesperson and media correspondent

  • Lead on media inquiries, media blitzes and media events

  • National Travel & Tourism Week (media events and tour)

  • South Dakota Newsroom
    (MediaSD.com)