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2012 Marketing Campaign

Peak Season 2012 - Giant Step


Note: click any of the images below to see a larger version.

Mount Rushmore – "Where Mountains Can Move You...And Inspire Generations"
Over 70 years ago, a group of South Dakota miners, led by an immigrant sculptor, began blasting and chiseling a granite mountain in the Black Hills. They were creating the Shrine of Democracy—proving anything is possible if you believe in a dream. Discover a place where a mountain moves you. Mount Rushmore National Memorial.

2012 Giant Step - Rushmore
(back/front covers PDF)
2012 Giant Step - Rushmore
(inside spread PDF)

 

Custer State Park – "His Name is Tatanka...This is His Home"
Lakota for buffalo, Tatanka is a powerful symbol of the Old West and a reminder of what it means to be truly free. You’ll find this majestic beast roaming the Black Hills and rolling prairies of Custer State Park in South Dakota. Find true freedom on the wild frontier.

2012 Giant Step - Buffalo
(back/front covers PDF)
2012 Giant Step - Buffalo
(inside spread PDF)

 

Badlands National Park – "Unimagined Beauty...Meets Ancient Mystery"
Change that happens over millions of years is imperceptible. And breathtaking. The jagged spires, eroded buttes and colorful sediment of Badlands National Park tell the story of a land that existed long before the birth of our nation. Explore their ancient mysteries when you journey to a place so unimaginable it’s bound to change you.

2012 Giant Step - Badlands
(back/front covers PDF)
2012 Giant Step - Badlands
(inside spread PDF)

 

Missouri River – "Lose Yourself...and Find Yourself"
Serenity and wide-open landscapes are waiting for you in the land of Great Faces and Great Places. Escape the chaos of everyday life to the calm of South Dakota’s rivers, lakes and streams. Unwind in the solitude as you soak in our beauty. Come find peace of mind.

2012 Giant Step - Missouri River
(back/front covers PDF)
2012 Giant Step - Missouri River
(inside spread PDF)

 

Falls Park – "Where Waters Laugh...Journey Begins"
Native Americans called the falls of the Big Sioux River “laughing waters” because of the way the cascades tumbled down the quartzite ledges. These falls were a gathering place for early settlers, fur traders and Native American tribes. Today the “laughing waters” in South Dakota’s largest city are still a place where people travel to when they want to reconnect or just unwind.

2012 Giant Step - Falls Park
(back/front covers PDF)
2012 Giant Step - Falls Park
(inside spread PDF)

 

South Dakota's Heritage – "The Pioneer Spirit...Born on the Open Prairie"
The pioneer spirit was born in the midst of the prairie grasses and gently rolling hills of South Dakota. It’s here where men and women conquered the unknown and settled new lands. Where they built country churches, one-room schoolhouses and the American dream. Wander back to your roots.

2012 Giant Step - Heritage
(back/front covers PDF)
2012 Giant Step - Heritage
(inside spread PDF)

 

Laura Ingalls Wilder's Childhood Home – "The Little House...That Inspired Big Dreams"
In the spring of 1862, the Homestead Act promised 160 free acres of land to anyone who dared to live on the untamed prairies. Charles Ingalls took the dare and moved his family west. Eventually, they landed near De Smet, South Dakota, where his daughter Laura Ingalls penned a lasting legacy. Discover the Little House that inspired big dreams.

2012 Giant Step - Laura Ingalls Wilder
(back/front covers PDF)
2012 Giant Step - Laura Ingalls Wilder
(inside spread PDF)

 



FOR INFORMATION

For more information, contact Natasha Bothun, Marketing Manager, at 605-773-3301 or  natasha.bothun@travelsd.com.