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PEAK SEASON Campaign: Media Relations Activity

Media Relations Activity

The Office of Tourism strongly believes in a proactive approach to working with the media, as well as the importance of building relationships with key journalists and media outlets in order to gain publicity for the state. For those reasons, the Media & Public Relations team plans media blitzes, hostings and familiarization tours with journalists from key markets in order to promote the various travel story opportunities across South Dakota.

Media Team Blitzes Denver, Milwaukee and Minneapolis

South Dakota’s message was brought directly to the media in three target markets throughout February and March. The Media & Public Relations team met with a large number of media consisting of freelance writers, journalists at large publications such as the Star Tribune, Denver Post and NWA World Traveler magazine, as well as smaller niche magazines. Each meeting allowed the team to gain insight into the interests of the writer and his or her readers, offer themselves as a resource for future stories and take the first step in building a successful relationship.

See South Dakota Week

While those of us in the visitor industry think every week should be Tourism Week, we are given one week a year in which the importance of tourism is recognized nationally. This year’s See America Week takes place May 12-20. The Office of Tourism will work with CVBs statewide to spread the message of tourism’s benefits the following week, May 21-25. Radio promotions, media and trade sales blitzes as well as media interviews are the backbone of this year’s campaign, which incorporates the See America theme, “America’s Front Door.” CVBs participating in the media campaign include Yankton, Mitchell, Sioux Falls, Rapid City, Aberdeen and Pierre.

Industry Releases on MediaSD.com

The Office of Tourism continues to post visitor industry press releases on MediaSD.com. It’s all part of an effort to help the industry spread the message about South Dakota’s plentiful attractions and destinations. For posting, send your releases to mediasd@state.sd.us.