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2008 Peak Campaign: Advertising Strategies

Marketing

Utilizing new research findings and continuing the three-tiered approach, the Office of Tourism built the 2008 peak season marketing around three specific groups of South Dakota visitors. The campaign includes a combination of television, print, radio and online marketing to entice residents of our target markets to come to the land of Great Faces and Great Places.

Tier one markets will see image-based ads that build awareness of South Dakota and entice consumers who havenít been to the state to learn more.

    Tier 1 States:    Wisconsin

Tier two markets consist of travelers who are closer to South Dakota and are encouraged to explore the many wonders South Dakota has to offer.

    Tier 2 States:    Iowa    Minnesota    Nebraska

Tier three market efforts encourage potential travelers from nearby markets and our own residents to travel in South Dakota for an easy weekend getaway at one of the stateís many unique events.

    Tier 3 States:    Iowa    North Dakota    South Dakota


Cooperative Partnerships

The 2008 peak campaign also includes cooperative partnerships with the Deadwood Chamber and Visitors Bureau, Rapid City Convention and Visitors Bureau, Custer State Park, Black Hills Badlands and Lakes Tourism Association and Glacial Lakes and Prairies Tourism Association.

Deadwood Chamber and Visitors Bureau States:

    Colorado    Wyoming    Minnesota    South Dakota


Rapid City Convention and Visitors Bureau States:

    Colorado    Minnesota    South Dakota


Custer State Park States:    Colorado    Minnesota    South Dakota


Black Hills Badlands and Lakes Tourism Association/Rapid City Convention and Visitors Bureau providences:

    Manitoba, Canada


Glacial Lakes and Prairies Tourism Association States:

    Minnesota    South Dakota

The Office of Tourism welcomes new cooperative partnerships. For more information or to submit a proposal, call (605) 773-3301.