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Shoulder Campaign: Deadwood co-op

Deadwood Co-op

Through a cooperative effort with the Deadwood Chamber of Commerce, the South Dakota Office of Tourism is able to expand its shoulder season advertising into Denver, Colo., and several Wyoming markets. Audiences in Denver, Casper, Gillette, Cheyenne and Laramie will see a combination of travel special and image messages through local radio, on-line banners and newspaper advertising. Each ad encourages consumers to check out a campaign specific jump-page, www.TravelSD.com/Deadwood, for more information about the travel special or to directly book reservations. The cooperative effort will reach approximately 896,000 consumers from July 30, 2006, through Oct. 31, 2006.