Shoulder Campaign: E-Commerce Strategy
We know that many visitors start their travel planning process online. Thatís why interactive, or Web, advertising is a key component of Tourismís shoulder season campaign.
Tourismís primary consumer site has been updated to reflect our shoulder season messages. The site focuses on travel specials, fall events, travel information updates and beautiful fall images.
Weíll reach online readers of StarTribune.com with targeted banner ads and e-mails.
Tourismís own Travelsmart e-newsletter will reach more than 141,000 subscribers, both in and out of our target markets. Each monthly issue will direct subscribers to vacation packages and other planning info on TravelSD.com.