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Shoulder Campaign

2006 Shoulder Season Campaign

Fall Marketing Campaign:
Shoulder Season Efforts are Underway


Fall is quickly approaching and South Dakota Tourism is geared up to support our visitor industry business owners and managers for a great shoulder season! From hunts and roundups to familiarization tours and conferences, Tourism's numerous projects and programs are ready to help you entice travelers to South Dakotaís Great Faces and Great Places.

Tourismís aggressive 2006 shoulder season campaign will bring the visitor industry closer to reaching the goals of the 2010 Initiative. The 2010 Initiative changes the way tourism in South Dakota is marketed, particularly by focusing new energy and investment in expanding the shoulder season.