Peak Season Campaign: Tier 1
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Shoulder Season Campaign: CO-OP Partnerships

CO-OP Partnerships

In addition, the shoulder campaign includes cooperative partnerships. Partnerships were developed with the Deadwood Chamber and Visitors Bureau and Custer State Park. The Office also welcomes new cooperative partnerships. For more information or to submit a proposal, call 773-3301.

Deadwood Chamber and Visitors Bureau
Through a cooperative effort with the Deadwood Chamber and Vistors Bureau, the South Dakota Office of Tourism is able to expand its shoulder season advertising into Denver, Colo., Cheyenne, Wyo. and Sioux Falls, SD. Audiences in these markets will see a combination of travel specials and image messages through cable television, radio and newspaper advertising.

Newspaper Ad(s) PDF    (coming soon)                                            
Radio Commercials (coming soon)

Custer State Park
The Office of Tourism is partnering with Custer State Park to increase visitation to the Park and its events in the shoulder season. Ads will be placed in the Sioux Falls and Rapid City markets to entice people to vacation close to home this autumn.

Custer State Park Ads (coming soon)