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shoulder Season Campaign

2007 Shoulder Season Campaign

Fall Marketing Campaign: Shoulder Season Efforts are Underway

As autumn approaches in the land of Great Faces and Great Places, South Dakota Tourism is gearing up for a successful shoulder season! As the peak season comes to a close, we can be proud of the progress made thus far. Inquiries were up throughout the season, car counts at Information Centers were higher than last year, and visitors continued to travel, despite the price of gas.

Now as fall approaches, its time to turn our eyes again to Goal 1B of the 2010 Initiative, which challenges us to focus new energy and investment on expanding the fall shoulder season. Through new outdoor sponsorships, new Giant Step ads and a continuingly aggressive media plan, the Office of Tourism is doing everything possible to bring the visitors to you in the upcoming months. Were proud of the progress this industry has made and we look forward to the continued success the 2007 shoulder season will surely bring.

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