2008 Shoulder Campaign: Advertising Strategies
Shoulder Season Marketing
Governor Roundsí 2010 Initiative calls us to focus new energy and investment on expanding the fall shoulder season. The Office of Tourism has developed an aggressive marketing campaign to lure visitors to South Dakota this autumn.
Continuing the three-tiered approach and the utilization of extensive research, the Office of Tourismís 2008 shoulder season marketing is intended to draw specific groups of South Dakota visitors. The campaign includes a combination of television, print, radio and online marketing to attract residents of our target markets to come to the land of Great Faces and Great Places.
In addition to Tourismís assertive marketing effort, the 2008 shoulder campaign also includes cooperative partnerships with the Deadwood Chamber and Visitors Bureau, Rapid City Convention and Visitors Bureau, Custer State Park, and the Black Hills Badlands and Lakes Tourism Association.
The Office of Tourism welcomes new cooperative partnerships. For more information or to submit a proposal, call (605) 773-3301.