2008 Shoulder Season Campaign

Shoulder Marketing Campaign:
Autumn Efforts Working Toward 2010 Initiative Goals

Autumn has fallen in South Dakota and the Office of Tourism is geared up to support our visitor industry for a great shoulder season! From hunts and roundups to familiarization tours and conferences, Tourism`s numerous projects and programs are ready to help entice travelers to visit South Dakota’s Great Faces and Great Places.

Tourism’s aggressive 2008 shoulder season campaign will bring us closer to reaching the goals of the 2010 Initiative. The 2010 Initiative changes the way tourism in South Dakota is marketed, particularly by focusing new energy and investment in expanding the shoulder season. Here is a brief summary of our 2008 shoulder season campaign:

• Advertising Strategies
  
• Outdoor Marketing
  
• Research and E-Commerce Strategies
  
• Media Relations Activity
  
• Trade Sales Activity
  
• 2008 Peak Campaign Press Release
  
• Important Dates
  
• E-FYI Newsletter
  
• Industry News

FOR INFORMATION

For more information on the 2008 peak campaign, contact Nicole Gall, Visitor & Industry Relations Manager, at 605-773-3301 or  Nicole.Gall@state.sd.us.

Contact Us!

We welcome your feedback and questions. Feel free to e-mail us at SDInfo@state.sd.us.

Help us keep our mailing list current by e-mailing your complete contact information to SDTourism@state.sd.us. Please include your contact name, business name, complete mailing address, telephone and fax numbers, Web site address, and e-mail address.