2008 Shoulder Campaign: Outdoor Marketing
South Dakotaís economy is significantly impacted by hunters and anglers coming to the land of Great Faces and Great Places to enjoy the extensive outdoor opportunities. In an effort to encourage sportsmen and women to plan their hunting and fishing adventures in South Dakota, Tourismís shoulder campaign includes online efforts and television and magazine ads, as well as a once in a century promotion.
The Pheasantennial: 100 Years of Tradition
In honor of the 100th anniversary of the pheasant, South Dakota has planned a season-long celebration. The Pheasantennial: 100 Years of Tradition, celebrates the history and heritage of the South Dakota state bird, while emphasizing the importance of conservation and preservation for future outdoor enthusiasts. This cooperative partnership with communities across the state is a great opportunity to bring more hunters, conservationists, families and friends into South Dakotaís communities this fall.
The Office of Tourism will market to sportsmen and women across the Midwest to enhance the image of the state while promoting pheasant hunting in South Dakota. In addition to print, broadcast and online marketing, we will develop pages on www.HuntinSD.com dedicated to promoting the Pheasantennial. Visitors to this site will have the opportunity to register for a chance to win a variety of prizes with the grand prize being a 2009 three-day, late-season dream hunt for four (winner and three guests) with a special host and gear from a partner outfitter. Ten finalists will be invited back to South Dakota to take part in a drawing for the grand prize event in Mitchell, SD. We plan to make the final event one worthy of a place in the South Dakota history books.
The South Dakota Office of Tourism, in cooperation with Pheasants Forever, the Aberdeen Convention and Visitors Bureau and the Glacial Lakes and Prairies Tourism Association will host a writers pheasant hunt Dec. 1-4. Eleven writers from around the upper Midwest will travel to Dakota Hunting Farms in Hecla, where they will discuss conservation, preservation, CRP and Pheasant Fest 2009 in Madison, Wis. The writers also will experience a late-season South Dakota pheasant hunt. Notable writers who will be in attendance include: David Hendee - Omaha World Herald, Eric Sharp - Detroit Free Press, Rick Van Etten - Gun Dog Magazine and Chris Niskanen - Saint Paul Pioneer Press.