2008 Shoulder Season Campaign: Trade Sales Activity
In order to keep South Dakota's "Great Faces. Great Places." in front of key trade professionals, the Trade Sales and Marketing team is working diligently this shoulder season to educate and inform business audiences about the diverse South Dakota visitor opportunities.
Shoulder Season Hostings
Journalists hosted during the shoulder season included 43 overseas tour operators, as well as the RMI overseas offices during the RMI Megafam. In addition, the team hosted 11 international journalists and tour operators to the Governor's Buffalo Roundup and a pre-fam of the area. Voyageurs du Monde, tour operator from France, sent seven key sales staff to learn more about the area to sell and promote to their clients.
South Dakota hosted a pre-convention caucus for NTA/ABA members on Wednesday, Sep. 10, 2007.
The team will attend NTA in Pittsburg, PA, Nov. 14-19, 2008, to meet with tour operators from across the United States as well as lead a meeting for South Dakota members to cross-sell state-wide opportunities.
The team mailed postcards to NTA tour operators to schedule appointments with South Dakota attendees to coincide with the appointment scheduling opening date. Postcards were also mailed to ABA tour operators to schedule appointments with South Dakota suppliers during an October appointment scheduling date.
The group tour co-op ad, with ABA/NTA South Dakota member partners, will be featured in the September/October issue of Bus Tours Magazine, October issue of Courier, November/December issue of Destinations, November/December issue of Bank Travel Management, and the January issue of Group Tour Magazine. We will also print an over-run of the group co-op ad that will be sent to 4,500 tour operators.
As part of the effort to reach more travel agents and tour operators in Canada, the TSM team partnered with Rapid City, Crazy Horse Memorial and North Dakota at the Addison Shows in Canada, attending shows in October in Winnipeg, Saskatoon and Regina.
Meeting & Convention Co-Op
The team is working with 11 of South Dakota's Convention & Visitor Bureaus in a cooperative marketing program called the Meeting & Convention Co-Op. The program is designed to showcase South Dakota as a meeting and event destination. Ads were placed in Midwest Meetings Magazine and Meetings Mid America this summer, including a recent listing in their annual guides.
Travel Professionals Web Site
Travel professionals can sign up to receive our e-newsletter at www.toursdakota.com for the latest South Dakota information and ideas for events for their clients.