Winter Season Campaign: E-Commerce Strategies
Winter E-mail Blast
Although we can't predict when the snow will fly or how much will fall, Tourism is prepared with a flexible and swift electronic marketing strategy. In the case of large amounts of snowfall, we'll blast snow enthusiasts with e-mail messages promoting winter travel specials and lead them to TravelSD.com.
Tourismís own Travelsmart E-Newsletter reaches more than 141,000 subscribers, both in and out of our target markets. Each monthly issue directs subscribers to travel specials and other vacation planning information on TravelSD.com.
Travel Trade E-Newsletter
Formerly known as the AAA E-Newsletter, the updated Travel Trade E-Newsletter is specifically aimed at travel agents and AAA offices and also directs subscribers to TravelSD.com for more information. The e-newsletter will expand its distribution to target travel agents from various travel agencies.