The 2010 Initiative calls upon the Office of Tourism and the South Dakota Visitor Industry to join together in partnerships that pool resources and maximize marketing dollars. The 2010 Initiative also challenges the industry to create a “one click, one call” reservation system that makes it easy for visitors to purchase packages and make travel arrangements.
South Dakota Digital Revolution is that program. This innovative new web co-op will dramatically improve the online visitor experience and give your business the opportunity of connecting to more than two million www.TravelSD.com visitors each year.
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Program Information
The South Dakota Digital Revolution offers:
marketing exposure via millions of dollars worth of South Dakota Office of Tourism advertising efforts during the peak/summer, shoulder/fall and winter seasons (i.e. television, web, newspaper, inserts and/or direct mail)
homepage rotation on www.TravelSD.com
prime placement on www.TravelSD.com city/community pages
integration with content throughout site (i.e. vacation packages, events, etc.)
expanded business or event listing page with optional multimedia content (photos and videos)
content management capability: an online system for you to maintain your listing and related content (including photos and videos)
Price
The one-time fee for this program is $250.
Regional and State Partnership
The first 500 businesses or events to sign up for Digital Revolution at the one-time $250 investment will receive a coupon for $150 to redeem with one of the four regional tourism associations, thanks to additional resources provided by the Governor's Office. The $150 coupon may be used toward a new regional association membership or toward a new or expanded advertising co-op with the regional association.
There is also an opportunity for partners who want to participate in the www.TravelSD.com booking system. For an additional $250, partners have the option of a one-year membership (January-December 2010) in South Dakota Central Reservations (formerly Black Hills Central Reservations).
Deadline
There is no set deadline for this program. Partners will be accepted on an on-going basis.
The South Dakota Digital Revolution will ultimately allow you and our state to keep ahead of the curve in the rapidly growing world of online travel.
Specific benefits include:
The opportunity to increase and extend your web presence on www.TravelSD.com with content, videos and photos that showcase your business or event.
Cross-selling and -promotion opportunities with other attractions, hotels, restaurants and points of interest throughout South Dakota.
Options for immediate sales with an online booking engine that will give visitors the opportunity to make reservations or purchase other offerings.
Benefits from www.TravelSD.com search engine optimization (SEO) efforts.
In addition to website development, the South Dakota Digital Revolution will provide visitor information that allows us to upsell in an unprecedented manner to travelers we know are already planning to visit our state. We’ll have information on where visitors are staying and what attractions they are planning to visit, so we can tailor a relationship management campaign specifically targeted at keeping them in our state even longer. We will also be able to use this information to remarket and bring visitors back to South Dakota.
FOR INFORMATION
For more information, contact Brad Lemmel, Visitor & Industry Relations Representative, at 605-773-3301 or
Bradley.Lemmel@state.sd.us.
