South Dakota Department of Tourism - sitemap

Great Getaways Co-op

In 2017, we evolved the Great Getaways Co-op program to a direct mail co-op. This has allowed us to reach a very specific audience in our target markets who have indicated interest in traveling to South Dakota specifically. This highly-targeted approach allows us to reach an audience that is more likely to take action and visit our great state.


Peak Season 2018

The Department of Tourism is now accepting registrations for the 2018 Peak Great Getaways Co-op program. This direct mail piece will be targeted to our Young Families and Bucket Lister audiences. This direct mailer will be sent to 100,000 households in our target markets who have shown an interest in traveling to South Dakota specifically. The mailing list will be comprised of an analysis of Visitor Guide requests, past sweepstakes entries, and Reader Service Leads. It will hit mailboxes the week of April 9, 2018, in our target markets of Chicago, Denver, Madison and Minneapolis.

The 2018 Peak Great Getaways is open to 54 partners on a first-come, first-served basis. Partnership in this program costs $550.

To become a partner, please submit your payment and completed registration form, along with your copy and photo to Ashley Worth, 711 E Wells Ave, Pierre, SD 57501, or email to You may pay online with a credit card, or with a check by mail. If you pay online, you still need to complete and submit a registration form and submit your copy and photo to secure your spot.

program details and instructions (peak)

Great Getaways registration form (PDF, 392 KB) 

The form can be completed online and then printed,
or you can print a blank form and then complete it.

Registration deadline: Friday, February 16, 2018



Shoulder Season 2017
The 2017 Shoulder Great Getaways Getaways direct mailer was sent to 125,000 targeted households in Chicago, Denver, Minneapolis, Omaha, Eau Claire and La Crosse. The direct mailer hit mailboxes the week of August 14, 2017. The shoulder co-op was open to 42 partners.

If you are interested in participating in the 2018 Shoulder Great Getaways, please look for registration to begin in August 2018.



Please contact Ashley Worth, Co-op Marketing Manager, for more information at 605-773-3301 or