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Great Getaways Co-op

In continuing to explore ways to broaden our partners’ reach more effectively, we’ve decided to alter the Great Getaways Co-op program for the 2017 Peak Season. This year, the Peak Great Getaways program will be a direct mail piece to our target markets in Colorado, Illinois, Minnesota, Nebraska and Wisconsin.

 

Peak Season 2017

For 2016, the Peak Great Getaways direct mailer was sent to 125,000 targeted households in Colorado, Illinois, Minnesota and Wisconsin. The direct mailer hit mailboxes the week of May 1, 2017. The peak direct mailer was open to 51 partners.

If you are interested in participating in the 2018 Peak Great Getaways, please look for registration to begin in February 2018.

 

 

Shoulder Season 2017
The Department of Tourism is now accepting registrations for the 2017 Shoulder Great Getaways Co-op program. This direct mail piece will be aimed at our Bucket Lister audience and sent to 125,000 households in our target markets who have shown an interest in traveling to South Dakota specifically. The mailing list will be comprised of an analysis of Visitor Guide requests, past Sweepstakes entries, and Reader Service Leads. It will hit mailboxes the week of August 14, 2017 in our target markets of Chicago; Denver; Eau Claire, WI; La Crosse, WI; Madison, WI; Minneapolis and Omaha. 

The 2017 Shoulder Great Getaways is open to 42 partners on a first-come, first-served basis. Partnership in this program costs $550.

To become a partner, please submit your payment and completed registration form, along with your copy and photo to Great Getaways, South Dakota Department of Tourism, 711 E Wells Ave, Pierre, SD 57501 or email to Ashley.Worth@TravelSouthDakota.com. You may pay online with a credit card or with a check by mail. If you pay online, you still need to complete and submit a registration form and submit your copy and photo to secure your spot.


program details and instructions (shoulder)


Great Getaways registration form (PDF, 546 KB) 


Registration deadline is May 30, 2017.

 

 


FOR INFORMATION

Please contact Ashley Worth, Co-op Marketing Manager, for more information at 605-773-3301 or Ashley.Worth@TravelSouthDakota.com.