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eFYI – Featuring Your Industry – May 2018

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Happy Peak Season, Tourism Friends!

Can you believe it is almost June 1? We are so excited to get our summer travel season kicked off and we hope you are too.

In recent days, we have been traveling around the country, telling our South Dakota tourism story and hopefully inspiring visitors to make The Mount Rushmore State their vacation destination this summer (or in the summers ahead). Last week, we attended our nation’s largest travel trade show, IPW, in Denver. Nearly 7,000 attendees from around the world attended the show (mainly international group tour operators and travel writers). We were joined in our booth by eight outstanding South Dakota partners – Visit Rapid City, the Sioux Falls CVB, the Black Hills & Badlands Tourism Association, the Ingalls Homestead of De Smet, Crazy Horse Memorial, the Deadwood Chamber of Commerce, Custer Hospitality, and Diamond Hospitality. We had a great show! We hosted 125 appointments with tour operators and an additional 40 appointments with travel writers. Both numbers were record-setting. Our South Dakota team did another outstanding job sharing why South Dakota – and their particular businesses/attractions – should be “must see” destinations for visitors from around the globe. It will be fun to watch the future growth we will see in our industry as a result of our efforts at IPW.

We have so much great news and so many great projects coming down the pike, but space limits me to calling out a few:

  1. We are celebrating 605 Day on 6/05! Please join in the celebration! You can learn more about our efforts, below.

  2. If you missed our special email that shared our 2017 Annual Report, you can view the report online. We had lots of great news and accomplishments to share about our work in 2017.

  3. We are planning a major outreach in our target market of Chicago at the end of June. It will be sure to garner some attention, so stay tuned for more details in the coming weeks!

  4. Jacey Jessop has joined our Industry Outreach & Development team and we couldn’t be more excited to have her on the team. Jacey will work closely with our tourism partners in the Glacial Lakes & Prairies and the South Dakota Missouri River Tourism regions. Jacey can be reached at Jacey.Jessop@TravelSouthDakota.com.

On a final note, we are bidding farewell to Vicky Engelhaupt on our Global Travel & Trade team as she retires and looks forward to more time gardening and riding her Harley-Davidson! Vicky has been an outstanding team member for the Department of Tourism for more than twenty years. I know many of you reading this email know her and have worked with her throughout her career in the department. Vicky has hosted tour operators, journalists and other VIPs from around the world, and her work has inspired literally thousands to travel to South Dakota. She represented our state at hundreds of travel shows, like ABA and NTA, and traveled to the Nordic region numerous times to represent the state at travel shows in Norway, Finland, Sweden and Denmark. She became one of our state’s very top ambassadors over the past two decades. She worked tirelessly to put our tourism industry “on the map,” and we are so grateful for all she has done. We are going to miss Vicky and her humor, passion, enthusiasm and infectious smile! If you have a minute, please join me in THANKING Vicky for a job well done! She can be reached at Vicky.Engelhaupt@TravelSouthDakota.com.

In closing, if we can be of any assistance in the weeks and months ahead, please do not hesitate to reach out to us. Here’s wishing you a very strong and successful peak travel season!

All our best,

Jim and Team



Tuesday, June 5, is 605 Day
We’re excited to announce the return of 605 Day! Playing off of the state’s area code, 605 Day is an opportunity for South Dakotans to come together and celebrate the state we love and call home. Share your love for South Dakota by posting on Facebook, Twitter and Instagram with #605Day. Here’s our Instagram post from 2017.

Global Marketing & Brand Strategy
For more information, contact
Stephanie Palmer

Tourism Welcomes New Staff Member
Jacey Jessop has joined the Department of Tourism as an Industry Outreach & Development Representative. A Pierre native, Jacey graduated from South Dakota State University in May with a degree in Consumer Affairs and minors in Marketing and Agriculture Business. She interned with the Department of Tourism the past two summers and is eager to be back and join our team full time. When she isnít traveling around the state, Jacey can be found out at her familyís ranch, spending time with family and friends, and relaxing on the river. She is excited to be joining the Industry Outreach & Development team and to connect with our industry partners.


2017 Annual Report
Both digital and PDF versions of the recently released South Dakota Department of Tourism 2017 Annual Report are available on SDVisit.com. Previous annual reports as well as current and past research can be found under the Reference Tools section of the site.

Shoulder Great Getaways
Registration is now open for the 2018 Shoulder Great Getaways Direct Mail Co-op. The piece is open to 48 partners at a cost of $550 and will be sent to 102,500 households in Chicago, Denver, Eau Claire, La Crosse, Minneapolis and Omaha. This co-op piece will arrive in mailboxes the week of August 13. Find complete program information and registration details online at SDVisit.com. The deadline is Wednesday, June 6.

Global Marketing & Brand Strategy
For more information, contact
Ashley Worth

Interstate Welcome Centers
This season, the Department of Tourism has six Interstate Welcome Center locations open to the public. The New Effington, Valley Springs, Salem, Chamberlain, Vivian and Spearfish centers all opened on Monday, May 14. Due to a limited number of available staff members, the Vivian Welcome Center will be open from 8 a.m. to 5 p.m. Wednesday through Saturday, only; while the Salem Eastbound Welcome Center will be open Thursday through Monday each week. Keep in mind that the Wilmot and Vermillion centers are temporarily closed this season as they undergo reconstruction. Please make sure you are not delivering publications to these locations.

Industry Outreach & Development
For more information, contact
Nate Johnson

Media Coverage


(H) = writer was part of a hosting, familiarization tour and/or media visit


Travel + Leisure
Travel + Leisure Online featured an interview with Midwest Living’s Trevor Meers, Expert Tips for an All-American Road Trip, According to a ‘Midwest Living’ Editor, in which they talked about the Road Rally that took place in South Dakota May 7-10. (H)

Great American Country
Former Buffalo Roundup press trip guest Shannon Petrie covered South Dakota on Great American Country Online in a feature titled, The Intriguing Stories Behind 5 South Dakota Attractions. Shannon covered Wall Drug, Crazy Horse Memorial, Corn Palace, Deadwood and Dinosaur Park, providing a brief history of each of the fascinating sites and attractions. (H)

House Beautiful
After pitching media on Under Canvas and the new Mount Rushmore location, lifestyle editor Lyndsey Matthews covered Under Canvas in her House Beautiful Online article, 14 Luxurious Glamping Destinations For Your Next Getaway, noting: From safari style tents with king-size beds and wood-burning stoves to suite tents that are large enough to fit a separate lounge area with a queen-size leather sleeper sofa, you could travel here alone, with a few of your best girlfriends, or your entire family.

Sioux Falls and Aberdeen were both recently featured on CNBC. Both communities were ranked third in WalletHub’s surveys of The 10 best big cities for starting a business in the US and The 20 best small American cities for starting a business, out of 182 and 1,261 cities, respectively.

South Dakota Arts Council News

Fall of ShinrinyokuAshley Geraets of Sioux Falls was named the 2018 Congressional Art Competition Winner for her colored pencil drawing, “Fall of Shinrinyoku” (pictured). Geraets will have her artwork displayed in the U.S. Capitol complex, along with winning artwork from other congressional districts, for the next year.

Second place was awarded to Shawn Shepherd of Mission for his ink dot on paper piece, “December 26.” His artwork will hang in U.S. Rep. Kristi Noem’s congressional office in Washington, D.C. The Congressional Art Competition is sponsored by Rep. Noem’s office in partnership with the South Dakota Arts Council.

For more information, contact
South Dakota Arts Council

Important Reminder

South Dakota Logo Usage
The South Dakota logo is available for industry use at no cost. However, there are specifications for its usage. More details and information about how to get and apply the logo are available on SDVisit.com, or contact Thad Friedeman at Thad.Friedeman@TravelSouthDakota.com.


My Place Hotels CEO: The Economy Hotel of Yesteryear Is Dying (Skift)

How Driving Defines Us: The Future of American Road Trips (Skift)

How to Map and Make Sense of Engagement Metrics that Matter (eMarketer)

Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know (Skift)

Marketers Struggle to Tell the Right Story with Data (eMarketer)

Why Cable Networks Are the Original Influencers (Adweek)

U.S. Travel AssociationU.S. Travel Association Updates

U.S. Travel Outlook, May 2018

U.S. Travel Association's Project: Time Off

Project: Time Off is the U.S. Travel Association’s initiative to prove the personal, business, social and economic benefits that taking earned time off can deliver.

U.S. Travel Association video report: State of the Travel Industry 2018

South Dakota Department of Tourism

Monthly Progress Report

TravelSouthDakota.com Consumer Site
SDVisit.com Travel and Tourism Industry Site
MediaSD.com Press and Media Site

Travel Professionals Site

Facebook.com Travel Professionals Facebook page
FilmSD.com South Dakota Film Office Site
Twitter  Facebook  YouTube  Pinterest     Social Media                  
Visit www.SDVisit.com
South Dakota Department of Tourism
711 E. Wells Ave.
Pierre, SD 57501