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eFYI – Featuring Your Industry – November 2017

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I am going to keep this message short and sweet.

  1. Don’t forget to watch our Mount Rushmore float in the Macy’s Parade on Thanksgiving morning! The parade is televised at 9 a.m. in all time zones. We are running a special monumental vacation giveaway as part of our parade efforts this year. Through our social media channels this week, our fans are encouraged to tune in and watch the parade to see which one of the Mount Rushmore Mascots on the float is holding a stuffed turkey. They will be directed to a special website landing page where they can cast their vote and be entered to win a dream getaway to South Dakota. It should be fun!

  2. We still have a few exhibitor booth spaces available for the Tourism Conference. Please check out more information below. Also, it’s not too late to help us with a cash sponsorship for the 2018 conference. We can’t wait for January to get here! It’s going to be a great conference!

  3. If you are a community that participated in Rooster Rush 2017 and want to throw your hat into the ring for the ‘Cacklin’ Community Award’ (which will be presented at the Tourism Conference), the deadline for applications is December 2. There is more information about the award and deadline just below.

At this special time of the year, we are reminded of the many blessings we are granted daily while working in this industry. Your team in the Department of Tourism is grateful for you and especially thankful for the honor of promoting our Great Faces and Great Places around the globe. THANK YOU for your friendship and support. We wish you all a Happy and Blessed Thanksgiving!

All our best,




2018 Governor’s Conference on Tourism
Registration for the 2018 Governor’s Conference on Tourism is available at SouthDakotaTourismConference.com. The early full registration deadline is Friday, December 22. After that, the rate increases by $50 (through January 10; after that, it’s the on-site rate of $335), so don’t wait to register.

We have a great line-up of keynote speakers again this year: Simon T. Bailey, Tami Evans and Jay Baer. See the website for further details, including speaker bios and keynote session descriptions.

Exhibitor Booths
There are still a few exhibitor booth spaces available for the January conference. This is a great way to showcase your business, attraction or organization to hundreds of conference attendees. Booth rental costs $475 and includes one full conference registration. Information about exhibitor booths is included on page three of the Sponsorship & Exhibitor Information flyer. Booth spaces sell out by early December.

For more information, contact

Sponsorship Opportunities
Cash sponsorship opportunities are still available for the 2018 conference. Join the many businesses and organizations already supporting this valuable learning and networking opportunity by submitting your sponsorship today.

For more information, contact

Peak 2018 Magazine Co-op
Registration information for the peak 2018 Magazine Co-op will be arriving in your mailbox within the next few days. It is also available online, along with details about which magazines are included. There are 30 spots available at a cost of $2,250 per placement. When you register, all materials and payment must be received in order to secure your spot. The deadline is Thursday, December 14.

Global Marketing & Brand Strategy
For more information, contact
Ashley Worth

Rooster Rush Cacklin’ Community Award
If your community participated in Rooster Rush 2017, don’t forget to apply for the Rooster Rush Cacklin’ Community Award. One community will be recognized as being the most involved and showing the most enthusiasm for the campaign. The award will be presented during the 2018 Governor’s Conference on Tourism. The deadline for applications is Saturday, December 2. Contact Thad Friedeman at Thad.Friedeman@TravelSouthDakota.com or 605-773-3301 with questions or for more information.

Interstate Welcome Centers
In an effort to keep industry partners well-informed, we posted the Rest Area Revitalization Plan online. The webpage includes a timeline, frequently asked questions, and a link to the full Rest Area Revitalization Plan report. Further updates will be added as progress is made on the reconstruction projects and other aspects of the revitalization plan.

The New Effington, Salem (eastbound and westbound), Chamberlain, Vivian and Spearfish centers will remain open during the 2018 season. The Wilmot, Valley Springs and Vermillion centers will be undergoing renovations that will keep them closed during the 2018 season.

Industry Outreach & Development
For more information, contact
Nate Johnson

Media Coverage


(H) = writer was part of a hosting, familiarization tour and/or media visit


The Scottish Sun, United Kingdom
Buffalo Roundup press trip attendee Robert Thomson covered South Dakota in an article in The Scottish Sun entitled It’s a Walk on the Wild Side in Stunning South Dakota. Thomson focuses on the Buffalo Roundup and Custer State Park but also includes some of South Dakota’s best, such as Mount Rushmore, Black Elk Peak, Badlands National Park, Deadwood and Rapid City. (H)

Family Traveller
Associate Editor Hannah Freedman again covered South Dakota and our world class family vacation attractions in her article entitled 8 Great Things for Kids to See and Do in South Dakota. (H)

Fodor’s Travel
Deadwood’s Saloon No. 10 was included in an article by Caroline Eubanks entitled 12 Wild West Bars to Make You Feel Like a Cowboy. Eubanks mentions the bar’s distinction of holding the largest whiskey collection in the state and the chair where Wild Bill Hickok allegedly was shot.

Travel Channel Online
Lynn Coulter included Sica Hollow State Park in her article 10 Haunted Highways and Byways. Coulter covers the park’s ominous folklore and the mysterious Trail of the Spirits. (H)

Outside Online
Freelancer Megan Michelson included Wall Drug and the Badlands in a short list of Where to Eat When Visiting These 5 National Parks. Michelson suggests the store’s signature doughnuts, coffee and hot beef sandwiches.

WorldWide Campers, The Netherlands
As a result of hosting Dutch journalist Nico van Dijk, Deadwood’s Broken Boot Gold Mine was featured in an article entitled Finding Gold in Deadwood. van Dijk covers the history of the mine and his experience panning for gold. (H)

South Dakota Arts Council News

SDAC launches new strategic plan
The South Dakota Arts Council (SDAC) has launched a new strategic plan after nearly a year of gathering input through surveys, public meetings, partnership meetings and leadership meetings. SDAC compiled the needs and wants of all participants of these events into a vision for our agency to carry out throughout the next three years. You can read more about the planning process online. Please feel free to reach out to us with any questions or thoughts you have.

Mary V. Bordeaux Changes the World
Mary Bordeaux is the vice chair of the SDAC, appointed by Gov. Daugaard in 2011. Check out this interview with her about the meaningful work she’s been doing in South Dakota for the past 25 years and her upcoming speaking engagement at The Potluck Society Live on December 1 in Sioux Falls.

SDAC Folk Arts Coordinator awarded fellowship work
Folklorist Joshua Chrysler, who contracts to coordinate folk and traditional arts programs with SDAC, was recently awarded a fellowship from the American-Scandinavian Foundation. He will survey several communities to identify Scandinavian folk traditions and artists and then work with them to help perpetuate their work and increase its visibility through programs of the SDAC. The fellowship program seeks to encourage the development and perpetuation of traditional arts and skills that are rooted in Scandinavia but are carried out in the United States. It promotes the creation of community projects and public programs that highlight the traditional arts in communities throughout the Upper Midwest.

For more information, contact
South Dakota Arts Council


Important Reminder

2018 Great Service Star Designation
Applications for the Great Service Star designation for 2018 are accepted through January 31, 2018. Remember, you need to renew annually. For more information, contact Wanda Goodman at Wanda.Goodman@TravelSouthDakota.com.


How Today’s Top Travel Marketers Think About Customer Engagement (Skift)

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (eMarketer)

Measuring the Effectiveness of Video Ad Campaigns (eMarketer)

Travelers Are Open to the Internet of Things, Yet Privacy Concerns Persist (Skift)

U.S. Travel AssociationU.S. Travel Association Updates

U.S. Travel Outlook, October 2017 (November is not yet available)

U.S. Travel Association's Project: Time Off

Project: Time Off is the U.S. Travel Association’s initiative to prove the personal, business, social and economic benefits that taking earned time off can deliver.

South Dakota Department of Tourism

Monthly Progress Report

TravelSouthDakota.com Consumer Site
SDVisit.com Travel and Tourism Industry Site
MediaSD.com Press and Media Site

Travel Professionals Site

Facebook.com Travel Professionals Facebook page
FilmSD.com South Dakota Film Office Site
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Visit www.SDVisit.com
South Dakota Department of Tourism
711 E. Wells Ave.
Pierre, SD 57501