eFYI Header

eFYI – Featuring Your Industry – July 2017

Industry News Cooperative Programs Contact Us Industry Calendar


Greetings, Tourism Partners!

I hope this email finds you all well and surviving these blistering temps!

It has been a while since we have experienced these kinds of drought-like conditions. Given how dry things have been, I am so grateful that we haven’t had any major fire incidents. Despite the heat, many of you are reporting that our visitors are still making their way out to see us. That’s good to hear!

Some of the team and I were in the Black Hills last week for the Rapid City Regional Airport Summit and meetings with Julie Jensen and her team and board at Visit Rapid City. We also met with the Rapid City BID board. It was great to spend the day in the City of Presidents and visit with so many friends and partners. Many partners we visited with are reporting good visitation numbers, although hotel occupancy seems to be lagging a bit compared with last year. If you have any free time, don’t hesitate to drop me an email – James.Hagen@TravelSouthDakota.com – and let me know how you are doing.

It’s hard to believe the Sturgis Motorcycle Rally is just around the corner. In the office, we are busy preparing to host several travel writers who will be covering the Rally. We’re also gearing up for our shoulder season marketing campaign, working on the FAM tour for the Custer State Park Buffalo Roundup, planning for the Macy’s Thanksgiving Day Parade, and making decisions about the 2018 Governor’s Conference on Tourism (January 16-18).

Speaking of the Tourism Conference, the theme for the 2018 conference is “On the Move.” We are already preparing to bring in some dynamic speakers as well as to host some fun social events. It’s not too early to consider a sponsorship to help us continue to present one of the top state tourism conferences in the country. We definitely appreciate your help and support. There is more information, below, about sponsorship opportunities. Feel free to reach out to Sponsorships@TravelSouthDakota.com to learn even more about ways you can help.

Finally, on a sad note, we were so sorry to learn of the passing of our dear friend, Hazel Juhnke. Hazel spent 30 years serving as one of our Interstate Information Center Travel Counselor Supervisors and was one of South Dakota’s very best travel ambassadors. As you may recall, Governor Daugaard awarded Hazel the Ben Black Elk Award in 2012 for her lifetime impact upon our industry. Hazel was the sweetest lady. She made every one of the tens of thousands of visitors she came in contact with feel welcomed and excited about their South Dakota adventure. Hazel’s impact and legacy is a good reminder to us all that one welcoming smile, one helpful employee, one dedicated South Dakotan can make a difference in the experiences of our visitors. May we strive to have the same impact on all of our guests that Hazel did.

We hope to see you soon! As always, let us know if we can be of any assistance. Here’s wishing all of you a strong finish to the peak season and a strong beginning to the shoulder season.

All our best,




Goodbye to a Great Lady
On July 16, Tourism and South Dakota lost one of our staunchest supporters and best ambassadors: Hazel Juhnke. Hazel worked as a Travel Counselor Supervisor at the Vivian and Chamberlain Interstate Information Centers. In 2012, during the Governor’s Conference on Tourism, she was awarded the Ben Black Elk Award for her contributions. Hazel was a special lady and will be greatly missed.

Rooster Rush 2017 Funding
Chambers of Commerce, CVBs, economic development corporations/offices, regional tourism associations and civic associations are again invited to apply for the Rooster Rush Community Partners Program this year. Applications must be submitted by Friday, August 4. Contact Thad Friedeman at Thad.Friedeman@TravelSouthDakota.com with questions.

2017-18 Group Tour Co-op
The deadline for the Group Tour Co-op ad has passed, but a few spaces remain. For $2,100, industry partners can get their message in front of more than 68,500 domestic group tour operators. The ad is a four-page spread that runs in six national group tour publications: Courier, Destinations, Group Travel Leader, Groups Today, Leisure Group Travel and Select Traveler. If interested, please contact Vicky Engelhaupt as soon as possible.

Global Travel & Trade
For more information, contact
Vicky Engelhaupt

2018 Governor’s Conference on Tourism
Sponsorship opportunities are available for the 2018 Governor’s Conference on Tourism. The sponsorship flyer has been mailed and the deadline is October 3. Sponsorship opportunities include cash sponsorships at multiple levels and exhibitor booth rentals. In order to make the conference possible, partnership with the industry is essential and your financial support is greatly appreciated. To ensure inclusion in conference print materials, please respond by the deadline.

2018 Pheasant Fest
Pheasants Forever’s annual National Pheasant Fest & Quail Classic trade show is being held February 16-18 in Sioux Falls at the Denny Sanford Premier Center. The Department of Tourism is once again participating and, because of a partnership with Pheasants Forever, booths are available to interested parties at half price. Aisle booths are still available (corner booths have sold out). Don’t miss this fantastic opportunity to attract hunters to your community or business. To learn more about participating in the 2018 show, please contact Thad Friedeman.

Global Marketing & Brand Strategy
For more information, contact
Thad Friedeman

Interstate Welcome Centers
At the end of this season, the Wilmot, Valley Springs and Vermillion centers will begin undergoing renovations that will keep them closed during the 2018 season. Industry partners will be able to collect any remaining publication inventory they may have at these sites once the centers have closed. If you’d like to collect your leftover publications, you must contact Nate Johnson, Welcome Center Manager, no later than Thursday, August 31, to schedule a date and time.

Collection will take place at the Wilmot center Monday, September 11, through Wednesday, September 13. Publications can be picked up from the Valley Springs and Vermillion centers Monday, October 16, through Wednesday, October 18. Publications can only be collected during the specified time frames. Any leftover material that cannot be reused will be recycled.

Industry Outreach & Development
For more information, contact
Nate Johnson

Media Coverage


(H) = writer was part of a hosting, familiarization tour and/or media visit


As a result of this spring’s Family Press Trip, James Holland produced two pieces for MiniTime: A Family Road Trip on South Dakota’s I-90 and Mount Rushmore to Falls Park: South Dakota’s Great Outdoors. (H)

Freelancer Harriet Baskas, 2015 Buffalo Roundup guest and Seattle Media Tour contact, included Stensland Family Farms in her story, Hot Spots for Cool Ice Cream. It was syndicated to 52 outlets, garnering more 46.6 million impressions. Baskas also featured Sioux Falls’ RibFest and Peach Festival in her story, Chow Down at These Fun Food Festivals. That piece was syndicated to 50 Gannett outlets with a combined readership of more than 29.5 million. (H)

Family Travel Forum
Sioux Falls was featured in Fran Falkin’s piece, 10 Best Free and Low Cost Activities in Sioux Falls, South Dakota, for Family Travel Forum. The Children’s Museum of South Dakota and the SDSU Dairy Bar in Brookings were also mentioned.

Journal & Topics
Gary Knowles featured Reptile Gardens’ 80th Anniversary in his article, Snakes, Live Music & Hemingway, for Journal & Topics Newspapers. They serve Chicago’s northwestern suburbs and have a circulation of more than 70,000.

The Telegraph, United Kingdom
The article 20 amazing sculptures around the world included Crazy Horse Memorial when it ran in the Travel section of The Telegraph. This outlet has a readership of more than 3.4 million and a circulation of more than 1 million.

TalkiesMAN, the Netherlands
As a result of hosting Illonka Brands in 2016, South Dakota and the Custer State Park Buffalo Roundup were featured in the Dutch publication TalkiesMAN. The eight-page article, South Dakota: Voor Échte Mannen (South Dakota: For Real Men), had an ad value of $55,000. (H)

The Finer Things in Travel, Australia
Australian journalist Danielle Lancaster was also hosted in 2016 and recently featured South Dakota in the luxury travel blog The Finer Things in Travel. Lancaster’s article, Seven great things to do in South Dakota, highlighted Badlands National Park, Tatanka, Crazy Horse Memorial and more, and had an ad value of more than $15,000. (H)

South Dakota Arts Council News

In early July, it was announced that more than 230 South Dakota artists, arts organizations, schools, and art projects and programs will receive $1,364,000 in grants from the South Dakota Arts Council for fiscal year 2018. Arts Council grants, which help generate $17 million each year in local matching funds and spending, were awarded to entities representing 73 South Dakota communities.

The Arts Council continues to accept applications for the South Dakota Arts Council’s Artists in Schools and Communities (AISC) and Touring Arts programs. The application deadline is Friday, September 1.


For more information, contact
South Dakota Arts Council

Important Reminders

2017 CenStates TTRA Conference
This year’s CenStates TTRA Conference is being held September 18-20 in Madison, Wisconsin, at the Madison Concourse Hotel. Registration should be completed online and payment may be made with a credit card, via PayPal, or by check. For more information, visit CenStatesTTRA.com.

2017 American Indian Tourism Conference
The American Indian Alaska Native Tourism Association (AIANTA) is preparing for their 19th Annual American Indian Tourism Conference. The 2017 conference is being held September 11-14 in Green Bay, Wisconsin. Visit the website for more information.


Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime (Skift)

Travel Agents and the Power of Word-of-Mouth Recommendations (Skift)

The Travel Agent of the Future May Be the Travel Agent of the Past (Skift)

eMarketer Updates Worldwide Social Network User Figures (eMarketer)

U.S. Travel AssociationU.S. Travel Association Updates

U.S. Travel Outlook, July 2017

U.S. Travel Association's Project: Time Off

Project: Time Off is the U.S. Travel Association’s initiative to prove the personal, business, social and economic benefits that taking earned time off can deliver.

Project: Time Off report: The State of American Vacation 2017

South Dakota Department of Tourism

Monthly Progress Report

TravelSouthDakota.com Consumer Site
SDVisit.com Travel and Tourism Industry Site
MediaSD.com Press and Media Site

Travel Professionals Site

Facebook.com Travel Professionals Facebook page
FilmSD.com South Dakota Film Office Site
Twitter  Facebook  YouTube  Pinterest     Social Media                  
Visit www.SDVisit.com
South Dakota Department of Tourism
711 E. Wells Ave.
Pierre, SD 57501