South Dakota Department of Tourism - www.SDVisit.com
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Fast Facts About the South Dakota Tourism Industry

2010 Fast Facts

  • Visitor spending: $1.059 billion.
    In 2010, visitor spending rose $96 million, which represents
    an increase of 10 percent. This is the largest dollar increase
    since tracking began in 1985. *
  • Economic impact: $2.6 billion statewide. *
  • Visitation increased by 3 percent in 2010. **
  • Tourism-related activity generated 20 percent of all state
    and local tax revenue in 2010. **
  • Over 28,000 direct jobs were supported by core travel and
    tourism economic activity. **
  • Tourism activity generated $265 million in state and local
    government revenue in 2010, an increase of 4.8 percent over 2009. **
  • Without Tourism, each household would pay about $828 more in taxes. **
  • Every 434 visitors create a new job in South Dakota. **

  •             * source: Dr. Michael Madden
                ** source: IHS Global Insight

2009 Fast Facts

  • Visitor spending: $962.7 million.
  • Economic impact: $2.4 billion statewide.
  • Employment traceable to visitor industry: 33,956 jobs.
  • Gas and sales tax revenue: $51million.
  • www.TravelSD.com: 984,147 unique visitors.

2008 Fast Facts

  • Visitor spending: $967 million.
  • Economic impact: $2.4 billion statewide.
  • Employment traceable to visitor industry: 33,720 jobs.
  • Gas and sales tax revenue: $45.7 million.
  • www.TravelSD.com: 922,678 unique visitors.

2007 Fast Facts

  • Visitor spending: $941.1 million, up 8.8% over 2006.
  • Economic impact: $2.35 billion statewide.
  • Employment traceable to visitor industry: 34,621 jobs.
  • Gas and sales tax revenue: $48.3 million.

2006 Fast Facts

  • Visitor spending: $864.9 million, up 6.9% over 2005.
  • Economic impact: $2.16 billion statewide.
  • Employment traceable to visitor industry: 33,908 jobs.
  • Gas and sales tax revenue: $45.8 million.
  • TravelSD.com: 3.4 million USERS.

2005 Fast Facts

  • Visitor spending: $809.4 million, compared to $752.2 million in 2004.
  • Distribution of spending:
    58.3% in Western South Dakota
    41.7% in Eastern South Dakota.
  • Economic impact: $2.02 billion statewide.
  • Employment traceable to visitor industry: 33,590 jobs.
  • Gas and sales tax revenue: $45.4 million.
  • TravelSD.com: 12.3 million page views.

2004 Fast Facts

  • Visitor spending: $752.2 million, compared to $698 million in 2003.
  • Distribution of spending:
    57.6% in Western South Dakota
    42.4% in Eastern South Dakota.
  • Economic impact: $1.88 billion statewide.
  • Employment traceable to visitor industry: 33,107 jobs.
  • Gas and sales tax revenue: $44.7 million.
  • Visits to travelsd.com: More than 3.1 million, accounting for more than 10.3 million page views.

2003 Fast Facts

  • Visitor spending: $698 million, compared to $663 million in 2002.
  • Distribution of spending:
    57% in Western South Dakota
    43% in Eastern South Dakota.
  • Economic impact: $1.75 billion statewide.
  • Employment traceable to visitor industry: 31,828 jobs.
  • Gas and sales tax revenue: $42.7 million.
  • Return on investment: $9.41 in gas/sales tax revenue for every marketing dollar the Department of Tourism invested.
  • Visits to travelsd.com: More than 1.7 million, accounting for more than 6.8 million page views!

2002 Fast Facts

  • Visitor spending: $663 million, compared to $601 million in 2001.
  • Distribution of spending:
    56.8% in Western South Dakota
    43.2% in Eastern South Dakota.
  • Economic impact: $1.66 billion statewide.
  • Employment traceable to visitor industry: 31,022 jobs.
  • Gas and sales tax revenue: $40 million.
  • Return on investment: $10 in gas/sales tax revenue for every marketing dollar the Department of Tourism invested.
  • Visits to travelsd.com: More than 1.9 million, accounting for more than 5.7 million page views

2001 Fast Facts

  • Visitor spending: $601 million, compared to $624 million in 2000.
  • Distribution of spending:
    54.3% in Western South Dakota
    45.7% in Eastern South Dakota.
  • Economic impact: $1.5 billion statewide.
  • Employment traceable to visitor industry: 28,885.
  • Gas and sales tax revenue: $36.8 million.
  • Return on investment: $8.34 in gas/sales tax revenue for every marketing dollar the Department of Tourism invested.
  • Visits to travelsd.com: More than 1.78 million, accounting for 4.6 million page views.

2000 Fast Facts

  • Visitor spending: $624 million, compared to $593 million in 1999.
  • Distribution of spending:
    56% in Western South Dakota
    44% in Eastern and Central South Dakota.
  • Economic impact: $1.56 billion statewide.
  • Employment traceable to visitor industry: 30,860.
  • Gas and sales tax revenue: $38 million.
  • Return on investment: $10.84 in gas/sales tax revenue for every marketing dollar the Department of Tourism invested.
  • Visits to www.travelsd.com: More than 949,500, accounting for 3.3 million page views.