South Dakota Department of Tourism - sitemap

Great 8 Logo Usage

The South Dakota Great 8 and ‘The Great 8 of…’ logos can be used by private businesses at no cost to the user. They are available as digital artwork from the Department of Tourism.

South Dakota's Great 8 logo

Available for use are the original four-color versions and also a white/clear background style. We encourage you to include and promote these keystone attractions where appropriate.

four-color versions

white/clear background versions

city-specific white/clear version


The following pointers will assist you in using the Great 8 logos correctly. Questions and logo file requests should be directed to Thad Friedeman, Creative Strategies Manager, at the Department of Tourism by phone at 605-773-3301 or by e-mail at

Logo Usage Pointers:

  • The style guide outlines specifics for each logo and it’s use. (PDF, 31.2 MB)

  • When implementing the white/clear version be sure the background is dark enough for good contrast. If placing over a photo, the photo should be blurred.

  • The logos should not be altered to fit a desired color palette.

  • Upon request and internal approval, our design team will provide a scalable file(s) for your use. For example: The Great 8 of South Dakota sample with the state outline can be changed to your community or business name. .