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Drop Shadow

As a design element, the Logo Script's drop shadow provides depth and added impact. The drop shadow must, however, be consistent in placement and intensity.


Color:

  • When the Logo Script is printed in black, the drop shadow should be 20% black.
  • When the Logo Script is printed in red, the drop shadow should be 20% black or 100% black.
  • When working in Photoshop, a 7-pixel dither may be added to soften the drop shadow. A 40% opacity on the black shadow looks the best.

Positioning:

The position of the drop shadow should be matched as closely as possible to the sample reproduced above.