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Monthly Reports: June 2005

June 2005

   MEMORANDUM TO:  Jim Hagen

   DATE:  July 5, 2005

   FROM:  Billie Jo Waara

   SUBJECT:  Tourism’s June Monthly Status Report


You may download and print the entire June Report  in Adobe Acrobat (PDF).


Contents:

2010 Initiative
Rural Tourism Development
Public Relations
Group Tour
Outdoors

Film Office
AAA/CAA
Information Centers

Hospitality
Lewis and Clark Promotions
Native American Tourism
Photo/Video
Travel Market Advertising

Publications
World Wide Web
Logo Usage/Image Requests
Research
Mount Rushmore Independence Day Celebration
Buffalo Roundup/Invitational Pheasant Hunt
Great Shoulder Events
Tourism Office Funding


2010 INITIATIVE

Please refer to www.2010Initiative.com for updates.

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RURAL TOURISM DEVELOPMENT

Researched other state’s agri, cultural, and heritage tourism efforts as well as centennial celebrations across South Dakota and the upper Midwest for an upcoming presentation in July.

Followed up with representatives from the Edgemont Chamber of Commerce with regard to development and promotion of proposed recreational trails.  Provided information on Tourism’s co-op programs, Sub-fund application/information, and links to grant programs available through the Departments of Transportation and Game, Fish and Parks.

Met with Jay Vogt and Jeff Mammenga, State Historical Society, to discuss a plan for marketing cultural and heritage-related attractions, specifically the Cultural Heritage Center.  Plan to meet with Vogt and Dennis Holub, director of the Arts Council, to continue discussions on marketing cultural and heritage tourism.

Continued working with the Agri*Cultural Alliance (ACA) to develop a program outline, secure speakers, and funding for ACA’s conference in Chamberlain in October.  ACA is made up of arts and tourism representatives as well as professors from South Dakota State University.  The next meeting is in Brookings in July.

Will give presentation on agritourism at the 2005 Women in Ag Conference in September in Watertown, per invitation of the Meade County Extension Office, with the focus on how to get involved and what resources are available for business startup and marketing.

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PUBLIC RELATIONS

Developed plan for media blitzes in Minneapolis and Denver for the end of July, targeting outdoor and travel media to begin promoting the shoulder season.

Sent evaluations to each participating CVB for comments regarding promotions during National Tourism Week.  Compiled responses and will use to draft agenda for a meeting with CVB directors for the 2006 campaign.

Began plans to attend the Society of American Travel Writers (SATW) Conference in September in Nevada.  Will compile story ideas to present during the Travel Writers Marketplace and set up  media appointments.

Hosted writer from Trailer Life and Motorhome magazines on a trip through the Black Hills, with focus on Deadwood.  Article on shoulder season message is slated to appear in fall editions.  Hosted On the Road – KSTP Television (Minneapolis) in filming during Wild Bill Days in Deadwood for a segment called “On the Road.”  Hosted The Weather Channel to locations to film segments about Lewis and Clark, Mount Rushmore, Badlands, archaeological digs, and state parks.  Segments aired in late June during their programming called ‘Road Crew.’

Provided information to American Cowboy magazine on Black Hills trail riding for a fall issue.  Continued working with Outpost magazine writer, who was hosted in May in western South Dakota, for article this fall with small tidbits to appear in the July issue.

Provided interviews/information to KNBN Television; KSFY Television; KEVN Television; WQOW Television; Country Living; American Heritage; Omaha World Herald; Fargo Forum; Sturgis Rally Guide; Sioux City Journal; Aberdeen American News; North Platte Telegraph; Argus Leader; author for book on South Dakota travel; The Times (Indiana); Guide Magazine; John F. Cosgrove, travel editor for Community Newspapers in Miami, Florida; Karissa Weber, Sioux Falls; and various freelancers.

Finalized itinerary and provided information for TravelAmerica magazine editor on a horseback and history trip in the Great Lakes Region.

Press hits with circulation and estimated ad equivalence: American Heritage (344,481) two articles for ad equivalence of $140,700 and National Geographic Traveler (724,119) for ad equivalence of $3,000.  Total ad equivalence of $143,700.

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GROUP TOUR

Fulfilled requests for information/tour helps to Mayflower Tours, Illinois; Gwen Mehta, Woodland Travel, California; Calkins Nature Area, Iowa; Carefree Express Limited, Alberta, Canada; journalist Matteo Brogi, Italy; Go West, Sweden; and Mr. Esaki of West magazine, Japan.

Prepared itinerary and hosted 14 participants of the 2Nation Tours “Legends, Landscapes and Lewis and Clark.  Tour.”  Participants were from Illinois, Minnesota, New York, Ohio, and Wisconsin.

Worked on details for National Tour Association and American Bus Association (NTA/ABA) postcard.  Mailed Group Tour Co-op information to South Dakota’s NTA/ABA members.  Co-op ad will be placed in Western Group Tour magazine, Destinations magazine, Bank Travel Management, and Courier magazine for combined circulation of 33,000.

Drafted itinerary for July for journalist/photographer team with America Journal, Germany, for overnights in Sioux Falls, De Smet, Pierre, Faith, Deadwood, and Custer.  Drafted itinerary for July for journalist/photographer team for Quatro Quarterly magazine, United Kingdom, in Deadwood, ghost towns/old gold mines, and evocative landscapes.  Worked on itinerary for July for writer for Bank Travel Management, Kentucky.  Made lodging and tour arrangements for Bel Mooney, journalist from the United Kingdom writing for Saturday Times and Mail on Sunday, for the Sturgis Rally.

Contacted by Rainer Strassberger, Germany, regarding trip to Buffalo Roundup, which will also include Sioux Falls, Vermillion, Lewis and Clark, Black Hills, and Pierre.  Contacted by William Hide, Australia, regarding the Buffalo Roundup.  He has commissions from the Evening Standard in London and the Sydney Morning Herald weekend edition in Australia.

Sent information to 575 South Dakota suppliers for follow-up from the TIA Pow Wow – 42 leads from the Rocky Mountain International booth and 62 from the South Dakota booth.

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OUTDOORS

Notified man from Missouri that he was the winner of the fishing vacation giveaway.

Met with Association of Great Lakes Outdoor Writers (AGLOW) directors to discuss opportunities for 2006 conference in Sioux Falls.  Scheduled a meeting in August with Sioux Falls CVB, Corn Palace CVB, and Southeast South Dakota Tourism to develop a plan for tours/fams for attendees at the 2006 conference.

Attended the Outdoor Writers Association of America (OWAA) Conference in Wisconsin.  Presented South Dakota information to the board of directors and assisted the Rapid City CVB on their bid for the 2008 conference, which was not successful.  Set up booths during two events to promote the state and met with a number of media.

Assisted Dez Young, Hunting with Dez and Dash and Wingshooting with Dez television, on license and location information for October and will tie in Black Hills late-season visitation.

Continued working with Petersen’s Bowhunting magazine editor on an archery deer hunt in October.  Worked with Raghorn News editor and television producer on an archery antelope hunt this fall.  Lined up locations and interview subjects for the Field and Stream Radio/Cast and Blast TV crew, who will be in the Pierre and Black Hills region in September.

Worked with crew of ESPN’s Ultimate Outdoors with Wayne Pearson who will be in the Pierre area to film a segment on Lake Oahe in July.  Drafted preliminary itinerary and will secure guides once the dates are finalized. Gathered information for advertising, and will have spots in the third and fourth quarters of 2005 Ultimate Outdoors and Outfitters Almanac programming.  Tourism will also have the opportunity to distribute information at events where the world record exhibit trailer will be set up, such as NASCAR. These locations include some of our major markets and more than 100,000 people attend.

Provided information to Woods and Waters; South Dakota Outdoors; Outdoorsman International; Outdoorsman Adventures magazine and TV; Outdoor Life; Minnesota Bound; Backroads with Ron and Raven; authors for books on pheasant and waterfowl hunting;

Press hits with circulation and estimated ad equivalence: Argus Leader (53.395) two articles for ad equivalence of $6,164; Sioux City Journal (48,175) two articles for ad equivalence of $3,.484; Heartland USA (1,200,000) for ad equivalence of $70,875; and Wisconsin Outdoor News (46,630) for ad equivalence of $1,150; and Winging It (19,000) for ad equivalence of $1,500.  Total ad equivalence of $83,173.

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FILM OFFICE

Fulfilled requests for production guides to four companies in California; two in Minnesota; two in Florida; one each in Oregon, New York, and Kentucky; and four in South Dakota.

Continued analysis of film office web sites with regard to listings and search options.  Developed specifics for format and design requirements for revamp of FilmSD.com.   Mailed RFP to eight South Dakota companies.  Drafted plan for update and reorganization of Film Production Guide.

Attended a film shoot at Mount Rushmore with country music duo, Big and Rich.  Their performance at Wild Bill Days in Deadwood was filmed by CMT for a one-hour special to air in the fall, and will also feature Black Hills National Cemetery along with Mount Rushmore and Mount Moriah.

Attended a public meeting in Aberdeen for a possible film opportunity.  A production company is considering filming in Aberdeen at the end of the summer, and they are looking for investors.  Was interviewed by KELO TV about the impact a film can have on a community.

Continued working with organizer of the 48 Hour Film Project, an international event being hosted by Aberdeen, July 8-10.  Event organizer is working on securing a number of filmmaking teams.  Tourism assisted by distributing press releases serving as a call to filmmakers.  Sent letters of support for the event to regional industry contacts and to media contacts to gather interest in the event.

Attended meetings of the Black Hills Film Resource Council, and accepted a position on their executive board.  Will assist in developing their web site listings, which will also be available on FilmSD.com.

Invited lead location scout for HBO’s “Deadwood” to return to South Dakota for a scout.

Spoke with representative of a production company in Aberdeen about a screenplay and ways in which the film office assists in productions.  Contacted by a production company in Los Angeles about filming a commercial with a herd of buffalo.  Spoke with Duane Lammers, and he will work with them.  Contacted by a television producer from Los Angeles regarding a reality show to be filmed in the Deadwood, Mount Rushmore, and Yankton areas.  Researched location scouts and production assistants in those areas and sent contact information.  Was contacted by a producer regarding a show he is planning on the Old West and Cowboy way of life; provided “out of the way” places with historical interest.  Spoke with a producer from a Los Angeles company who filming a benefit concert near Sturgis.  Researched equipment rental stores, camera operators, and production assistants and sent information.

Sent information on Native Voice Film Festival, 48 Hour Film Project, and Oscar Micheaux Film Festival to Diane Kelson, a travel and entertainment writer, for a story about South Dakota next year.

Spoke with a photographer regarding a book centered on intentional communities in America.  They are interested in the Hutterite communities in South Dakota.  Contacted a colony to see if they would be interested in the project. Contacted by a production company based out of Germany that wants to film the cleaning of Mount Rushmore.  Researched helicopters available for the shoot and forwarded the contact information.

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AAA/CAA

Fulfilled requests for travel information to AAA/CAA offices and independent travel agencies in Iowa, Illinois, Indiana, Kentucky, Louisiana, Minnesota, Nebraska, Ohio, Oklahoma, and Washington.

Sent e-mail message to selected AAA/CAA travel counselors nationwide.

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INFORMATION CENTERS

Car count at the Information Centers for the month of May was up 2.2% from May 2004; for Canadian visitors, it was up 12.4 %; and for other international visitors, it was up 8.3%.  There were 57 motorcoaches/buses, and 14 had international visitors.

Use of travel tapes and CD’s at the Information Centers was down from May 2004 by 7.4%. 

Received 516 comment cards in June.  Following is an example of comments:

“I have been on a mission to visit every state in the US. South Dakota has had the cleanest, most informative and most helpful staff and information center than any other state. Keep up the good work!”
Omaha, Nebraska

Visited New Effington, Wilmot, Valley Springs, Vermillion, Salem, Wasta, Tilford, and Spearfish Information Centers with staff from the Department of Tourism (DOT) and discussed the working relationships.  Met with DOT officials to discuss designs for new welcome sign for the Interstate entrances into South Dakota.  Briefly discussed the remodeling of the Valley Springs Information Center, with the initial meeting for the Center in July. 

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HOSPITALITY

For 2005, 114 individuals/businesses have received recognition for hospitality with the Governor’s Certificate, 19 have received the foil star for a second recognition, and five have received a gold lapel pin for a third recognition.

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LEWIS AND CLARK PROMOTIONS

Redesigned and updated Lewis and Clark Trail Guide.  Delivery of 50,000 guides is expected in late July.  Distribution is by request, at Lewis and Clark sites, and at Interstate Information Centers.

Received a call requesting South Dakota Lewis and Clark information for a Boy Scout Jamboree in Virginia, which has a Lewis and Clark theme.

The 10th Lewis and Clark Bicentennial Signature Event “Explore the Big Sky!” is taking place in Great Falls, Montana.  The next event “Destination 2005 – The Pacific” will take place in November in Washington and Oregon.  Participated in a Circle of State Advisors (COSA) conference call to discuss the future of the group following the end of the bicentennial in September, 2006.  Updates were given by the National Park Service and coordinators of the remaining Signature Events.  The Lewis and Clark Trail Heritage Foundation will hold their 37th annual meeting, August 6-10, in Oregon.  Information can be found at lewisandclark.org.

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NATIVE AMERICAN TOURISM

Met with LaDonna Brave Bull Allard, Tourism Director for the Standing Rock Sioux Tribe, and Pam Ternes, Sitting Bull College, to discuss tourism efforts taking place on the reservation.  LaDonna gave a tour of the Standing Rock Sioux Tribe Administration Building and introduced Chairman Charles Murphy and Vice Chairman Tom Iron.  Daphne Richards Cook of the Alliance of Tribal Tourism (ATTA) also attended.

Met with Ivan Sorbel, Director of the Pine Ridge Area Chamber of Commerce; Juanita Scherlich, Tribal Council; Robert Cournoyer, Yankton Sioux Tribe/ATTA; and Daphne Richards Cook, ATTA.  Discussed tourism-related activities that are taking place on the Pine Ridge Indian Reservation.

Worked on scheduling meetings with Cheyenne River, Lower Brule, Crow Creek, Yankton, Rosebud, and Flandreau Santee throughout the remainder of the summer.

Have requested time on the agenda of the next ATTA Board meeting to provide updates on Tourism projects.

Sent Native American guides to the Nicollet Tower and Interpretive Center, per request.  Added powwows to Tourism’s online calendar of events. 

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PHOTO/VIDEO

Fulfilled requests for photos to South Dakota magazine, Yankton; State Publishing, South Dakota Rural Electric Association, Department of Game, Fish and Parks, Cultural Heritage Center, St. Mary’s Foundation, Secretary of State’s Office, South Dakota Pharmacist’s Association, South Dakota Municipal League, Great Lakes Association, and Department of Health, Pierre; Aberdeen Chamber of Commerce; Custer State Park; Oscar Micheaux Film Festival, Gregory; Rapid City Regional Hospital, Black Hills, Badlands and Lakes Association, and Travelhost magazine, Rapid City; Mitchell CVB; EROS Data Center, Sioux Falls; Michigan Woods and Waters magazine; and Swanson’s Travel, Sweden.

Fulfilled video footage requests to Paulson Marketing, Sioux Falls, for Black Hills scenics; and Lawrence & Schiller, Sioux Falls, for fishing.

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TRAVEL MARKET ADVERTISING

Discussed key consumer marketing for the 2005 Shoulder Season to focus on branding, key messages, image, and media needs.  Developed location ideas and logistics for TV spot and researched magazine buy.  Other elements include the Giant Step, Great Getaways, web portal, and media blitzes.

Have 33 partners for the Great Getaways newspaper insert co-op, with the first insertion date of August 27 and the last date is September 11.  The nine news papers are in Minnesota, Winnipeg, North Dakota, Nebraska, Iowa, and South Dakota.  Combined circulation is 875,000

Notified South Dakota Road Trip co-op partners of the June schedule: Real America, Rapid City; Historic Deadwood Gaming; Make a Splash With Us, Sioux Falls; and Wildest Pair Vacation, Rapid City.

The 4 Parks vacation package sweepstakes drawing was held the end of June, and the winner of the South Dakota package was from Minnesota.

Designed ad, highlighting shoulder season getaways, for placement in September issue of Cottage Living magazine (a new magazine from the publishers of Southern Living).

Continued to check TravelSD.com rankings on Google for various keywords/phrases.  Reviewed articles concerning changes to Google and future pay-for-performance advertising capabilities on MSN.

Sent Travelsmart to 137,000 addresses. 

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PUBLICATIONS

Completed details of the Greenhorn’s Guide to Archaeology & Paleontology.  Expect delivery of 3,000 brochures the beginning of July.  Piece is updated annually.

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WORLD WIDE WEB

On TravelSD.com: updated Visitor Services Directory to show 4,931 entries; 139 packages, 21 coupons, and 17 “at par” packages are listed for 40 cities in 25 categories; and 680 listings appear on the statewide Calendar of Events.  Submitted packages to SeeAmerica.org.

Completed making test calls to partners of 109 online vacation packages; 10 calls were a “no answer.”  There are 24 test calls yet to make before a report will be compiled.  Partners were notified of results of calls.

Added nomination forms for the 2006 Ben Black Elk and A.H. Pankow awards to SDVisit.com. 

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Logo Usage/Image Requests

Fulfilled logo request from Bureau of Personnel. 

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RESEARCH

Finalized plans to conduct interviews at the Information Centers for the Intercept Study in July.  Sent instruction sheet to staff at the Centers.

Selected events and cities that will be studied to find the event’s economic impact on the particular city/area.  Sent questionnaires to event organizers and followed-up with those who hadn’t responded.  Collected data from the Department of Revenue and selected categories that are applicable to study.

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MOUNT RUSHMORE INDEPENDENCE DAY CELEBRATION

Coordinated satellite truck placement with Mount Rushmore Park service personnel; contracted with production company to shoot video for the live screen; and worked with Sportslink/Daktronics to setup a video feed for the big screens for the entertainment.  Sent e-mail to television media regarding satellite feed.  Compiled a fax list for a reminder of fireworks for other media. 

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Governor’s Buffalo Roundup and Governor’s Invitational Pheasant Hunt

Committees have met and assignments given for transportation, décor, meals, activities, entertainment, and volunteers.

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GREAT SHOULDER EVENTS

Black Hills Horse Expo, April 8-10, Rapid City: Comments from local committee include: Attendance was tracked by ticket sales and wrist bands sold or given away.  Attendance did not meet expectations; even though there was a slight increase over 2004.  Attendees were from North Dakota, Minnesota, Iowa, Nebraska, Texas, California, Washington, New Jersey, Connecticut, Wyoming, Montana, and South Dakota.

New Frontier Bull Ride, May 20-21, Presho: Received six of 10 evaluations that were sent.  Event organizers track attendance by ticket sales.  Attendance for 2005 over 2004 was up 60% on Friday and 56% on Saturday.  One business reported a 20% increase in visitors.  Attendees were from Nebraska, Iowa, Minnesota, North Dakota, Wyoming, Montana, and South Dakota.  Media coverage included Argus Leader, Lyman County Herald, and WNAX radio for a live, remote broadcast.

Argus Leader Bicycle Tour, June 12-18, Yankton, Pickstown, Platte, Chamberlain, and Pierre: E-mailed PDFs of newspaper inserts to Argus Leader.

Wild Bill Hickok Days, June 17-19, Deadwood: Conducted conference call with Deadwood city officials to discuss details of event and help coordinate CMT’s filming of the Big and Rich concert.  Mailed media teasers to selected contacts and mailed CDs, developed by Deadwood, to media in eastern South Dakota.

Pierpont Storytelling Festival, August 13-14, Pierpont: Will send media teasers, consisting of a scroll with event information, to targeted publications/stations in July: Storytelling Magazine, Argus Leader, Rapid City Journal, Aberdeen American News, Watertown Public Opinion, The Forum (Fargo, ND), Jamestown Sun, Daily News (Wahpeton, ND), Minneapolis Star Tribune, Daily Journal (Fergus Falls, MN), West Central Tribune (Willmar, MN), Marshall Independent, KELO-TV, KDLT-TV, KSFY-TV, and South Dakota Public Radio.  Worked on display ad for newspapers and radio script.

Oak Lake Bluegrass Festival, August 19-21, Astoria: Developed media teaser for mailing in July.

Great Plains Bison-tennial Dutch Oven Cook-off, August 27-28, Yankton: Wrote copy for newspaper display ad and radio script.

Great Dakota Wine Fest, September 3-4, Vermillion: Submitted display ad to August/September issue of The Wine News.  Worked on newspaper display ad and radio script.

Wall-Badlands Art Expo, September 6-10, Wall: Sent three 30-second radio spots to company for production. 

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TOURISM OFFICE FUNDING

Deadwood gaming revenue deposited for May 2005 was up 10.8 percent at $197,524, as compared to $178,310 for May 2004.  The tourism tax deposited for May 2005 was up 15.5 percent at $191,699, as compared to $165,923 for May 2004.  The deposits in FY05 for gaming and the tourism tax are $7,066,271, as compared to $6,565,384 for FY2004.  This is an overall increase in revenue of 7.6 percent when comparing the same time period.

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