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Monthly Reports: November 2005

October 2005

   MEMORANDUM TO:  Jim Hagen

   DATE:  November 7, 2005

   FROM:  Billie Jo Waara

   SUBJECT:  Tourism’s October Monthly Status Report


You may download and print the entire October Report  in Adobe Acrobat (PDF).


Contents:

2010 Initiative
Governor's Conference on Tourism
Rural Tourism Development
Public Relations
Group Tour
Outdoors

Film Office
AAA/CAA
Information Centers

Hospitality
Inquiries
Lewis and Clark Promotions
Native American Tourism
Photo/Video
Travel Market Advertising

Logo Usage
Publications
World Wide Web
Shoulder Season Campaign
Winter Campaign
Research
Intern
Buffalo Roundup/Invitational Pheasant Hunt
Great Shoulder Events
Great Events 2006
Tourism Office Funding


2010 INITIATIVE

Please refer to www.2010Initiative.com for updates.

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Governor's Conference on Tourism

Conference theme is “Destinations 2010: Get on Board.”  Wednesday reception sponsors will be Rapid City CVB, Sioux Falls CVB, and South Dakota Association of CVBs.  Confirmed speakers for keynote, hospitality sessions, and marketing sessions.  Will mail letters to potential sponsors in November, vendor booth applications, and Made in South Dakota applications – which will be juried.  Discussed décor and made committee assignments. 

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RURAL TOURISM DEVELOPMENT

Attended and spoke at the AgriCultural Alliance Conference in Oacoma. Over 100 people attended the conference.

Worked with director of South Dakotans for the Arts to organize an Arts/Tourism related workshop in Rapid City.  Presented information about Tourism programs and how arts organizations can get involved with Tourism.

Attended the Cultural and Heritage Tourism Summit in Washington, D.C.

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PUBLIC RELATIONS

Provided information about winter recreation in to writer for a story in the Jan/Feb issue of Home and Away Magazine and to Midwest Living editor.  Made preliminary plans to host Midwest Living writer on a winter trip.  Compiled a “What’s New” list for Midwest Living magazine along with out-of-the-way destinations for an upcoming issue.

Worked on hosting for Toronto Star, Copley News Service writer, Endless Vacations, and Minnesota Bound.

Provided outdoors and/or travel media interviews/information to KFAN Radio; KDLT, KSFY, Aberdeen American News, Argus Leader, and Midwest Outdoors.

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GROUP TOUR

Mailed postcards to 1,575 tour operators with names of South Dakota suppliers who will be attending American Bus Association (ABA) marketplace, encouraging them to schedule appointments with South Dakota suppliers.  Sent National Tour Association (NTA) appointment schedule, caucus meeting information, and a listing of South Dakota delegates who are attending NTA Convention in Michigan to South Dakota suppliers.  Held pre-convention caucus for South Dakota’s NTA/ABA members to prepare them for NTA Convention in November and ABA Marketplace in February 2006.

Contacted partners who participated in the 2005 TIA Pow Wow booth to confirm their participation at 2006 TIA Pow Wow.

Attended South Dakota Association of CVBs meeting to discuss National Tourism Week promotions in addition to how tourism can assist with such things as meetings, events, website promotions, co-ops, etc.

Met with representatives from Deadwood to finalize details for the MLT hosting in November.  Activities/tours offered to attendees include photography, fly fishing, and pheasant hunting.

Hosted 10 journalists to the Buffalo Roundup.  Guests were from Germany, United Kingdom, The Netherlands, Italy, and France.  Journalists were hosted to separate fams before and after the official Roundup.  Some magazines represented include Tele 2 Semaine (circ. 1,000,000), Le Chasseur Francais, and Golf Magazine.  Hosted 47 people on RMI Megafam.  Guests included RMI staff, plus 40 tour operators from the United Kingdom, Germany, Austria, Switzerland, The Netherlands (including Holland and Belgium), Italy, and France.  Megafam guests were hosted in Sioux Falls, De Smet, Murdo, Rapid City, Custer State Park, and Deadwood.  Hosted Stefan Nink, ADAC Reisen magazine, (circ. 225,000) Germany (similar to our AAA Magazine), who was touring the Black Hills and Badlands area attractions.  Hosted two journalists at Governor’s Hunt: Matteo Brogi from Italy and Jucy Wang from Taiwan.  Fam included other stops in the state.  Brogi writes for Class Publishing House and his articles will appear in two or three consumer magazines, such as Pescare Magazine (circ. 13,096) and Diana Armi (circ. 603,000).  Wang writes for AZ Travel magazine (circ. 60,000), the leading travel magazine in Taiwan.

Placed ad in January issue of America Journal, which will feature an article on South Dakota – a result of a July 2005 hosting of German journalists Marion Frahm and Michael Lindner.

Sent requested information to tour companies: Sons in Retirement, California; John Noling, Michigan; Nancy & Company, Maryland; Destinations Travel, Nebraska; Sunshine Travel Co., Inc., Minnesota; and Swanson Tours, Sweden.

Attended RMI (Rocky Mountain International) Scandinavian Sales Mission in Denmark and Sweden with other representatives from North Dakota, Montana, and Wyoming.  Conducted training at 11 tour operator and travel agent offices.  Gave a presentation at the American Embassy in Copenhagen, Denmark, for journalists and media.

Press hits with circulation and estimated ad equivalence include:   Hans Van Alebeek attended the Buffalo Roundup last year has articles on the Roundup appearing in newspapers in September 2005 in The Netherlands: Dagblad de Limburger ed. Heerlen (46,503), with ad value of $4,345; Dagblad de Limburger ed. Maastricht (82,193), with ad value of $4,047; Dagblad de Limburger ed. Venlo (50,329), with ad value of $3,848; Dagblad de Limburger ed. Venray (46,503), with ad value of $3,848; Limburg Dagblad ed. Oost (49.000), with ad value of $8,247; Limburgs Dagblad ed.West (15,000), with ad value of $2,562; and Limburgs Dagblad ed.Zuid (8,000), with ad value of $3,196. 

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OUTDOORS

Hosted media prior to and after the Hunt: Outdoor Life, Wisconsin Outdoor News, Sioux City Journal, Outdoorsman Productions, Heartland USA, Wildfowl, Gun Dog, Argus Leader, and Game and Fish publications.

Finalized articles for the spring edition of Outdoor News, which was mailed to 3,000 media members across North America.  Stories included Lake Oahe, pheasant outlook, Glacial Lakes, turkeys, white bass, and walleye.

Followed up with contacts met at the Society of American Travel Writers Conference in September.  Attended 2005 Association of Great Lakes Outdoors Writers Conference in Minnesota.  Hosted hospitality suite and set up South Dakota booth during the conference.  Held a number of media appointments.  Worked on follow up to the conference.  Met with AGLOW directors regarding the 2006 AGLOW Conference, which will be held in Sioux Falls in September 2006.  Reviewed preliminary conference schedule and locations.  Continued researching media attending the 2006 SHOT Show and began setting up a schedule.

Hosted Pheasants Forever executive in Sioux Falls on a pheasant hunt with media and toured convention and hotel facilities in Sioux Falls.  Hosted Raghorn News television and magazine on an archery antelope hunt in the Mobridge.  Hosted Mike Schoonveld, Game and Fish Publications and Indiana newspapers, in the Mobridge area on an antelope hunt.  Hosted media in the Aberdeen area on a pheasant hunt, focusing on opening weekend festivities. Publications represented included Outdoor Life, Wisconsin Outdoor News, Game and Fish Publications, Fargo Forum, KSFY Television, WDAY Television, and Primedia publications.  Hosted a photojournalist from Ron Schara Enterprises on the opening weekend of pheasant hunting.

Began working with Barrett Productions on a late-season filming of pheasant and goose hunting in central South Dakota.  Working with crew from ESPN’s Ultimate Outdoors with Wayne Pearson for a pheasant hunt in January. Have Sporting Classics, Shotgun Sport, Cabela's, NRA publications, and the Omaha World Herald on board for a Cabela’s and Corn Palace CVB writer camp and hunt in November.  Finalized plans for a group from Remington to hunt waterfowl and late-season pheasants in the Pierre area in December.

Was interviewed by American Outdoors radio and will host the television show on a hunt in December with Fred Ramsey as the host.

Continued working on other hostings: Hunting with Daz and Dash, Northland Adventures, Shotgun Sports, Tony Dean Outdoors, Orion Multimedia (Benelli’s American Safari, World of Berretta, A Dog’s Life, others), Pheasants Forever, Backroads with Ron and Raven, Realtree Outdoors, Cabela’s Outfitters Journal, Wild Dakota, Wild Bird, and Bowhunter.

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FILM OFFICE

Fulfilled request for information on the filming of “North by Northwest” and destinations to visit in South Dakota relating to the movie.

Met with Electric Pulp to discuss the redesign of FilmSD.com. Launch date for the new site is scheduled for early January.  Created a category list for the location database and a list of possible photos to feature on the homepage.

Sent production guides to companies in New Jersey, Virginia, California, New York, and South Dakota.  Sent photos of western towns to a filmmaker for the BBC.  Sent a list of sound technicians to production company in New York City for a project they are filming in Iowa.  Sent crew contacts to another production company in New York for a documentary shoot in Sioux Falls.

Attended the filming of Comanche Warrior at the Black Hills Wild Horse Sanctuary and the 777 Ranch.  Met with filmmakers and South Dakota crew members to discuss opportunities in South Dakota.

Completed media buy for December issue of Production Update magazine, which will feature South Dakota.

Attended a meeting of the Black Hills Film Resource Council as a board member.  Discussed filming projects in the state and opportunities to increase filming in South Dakota.

Interviewed by Steve Miller of the Rapid City Journal for an article about the South Dakota film industry.

Participated in a forum on South Dakota Public Radio about the film industry in South Dakota.

Will attend the AFI (American Film Institute) Fest, along with other partners in the “Film the West” partnership states of Wyoming, Montana, Idaho, and South Dakota.  Will be a sponsor at the Sundance Film Festival.

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AAA/CAA

Sent e-mail to selected AAA/CAA travel counselors on travel opportunities.  Fulfilled requests for travel information to offices in 15 states:  California, Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Montana, North Dakota, Nebraska, New York, Oklahoma, Pennsylvania, Wisconsin, and South Dakota. 

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INFORMATION CENTERS

Car count at the Centers for September was down 13.4% over the same time period for 2004; for Canadian visitors, it was up 9.1%; and for other international visitors, it was down 5.8%.  There were 144 motorcoaches/buses, and 34 were international in September.

Lewis and Clark Information Center at Chamberlain was closed October 31. 

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HOSPITALITY

For 2005, 604 Governor Certificates for outstanding hospitality have been awarded; 221 gold foil stars have been awarded for a second recognition; and 122 pins have been awarded for a third recognition.

Received 90 applications for the 2006-2007 Great Service STAR program, and 81 will receive the STAR designation for use in promotions.  Will notify designees as well as their regional directors for the purposes of advertising.  Selected applications to be reviewed by the Governor’s Tourism Advisory Board for consideration of the George S. Mickelson Great Service Award.

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INQUIRIES

Total FY2006 Inquiries through 11-01-05

Mail:      8,456
Internet (e-mail):
     21,581
Phone:      4,410
Total:    34,177

Total FY2005 Inquiries through 11-01-04:

Mail:       14,289
Internet (e-mail):       20,859
Phone:       4,222
Total:     39,370

For the new fiscal year 2006, there is an overall decrease in inquiries of 13.2 percent over FY2005. 

Calculated Web stats for TravelSD.com for October:    

  Page Views Daily Average % Change over 2004
October (31 days) 898,273 28,976 42.8% increase

“Page views” represents the number of times each and every page within the web site is accessed.

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LEWIS AND CLARK PROMOTIONS

The next Lewis and Clark Bicentennial Signature Event, Destination 2005 – The Pacific, will be held in Washington/Oregon in November.  This is the 11th of 15 nationally-recognized events.

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NATIVE AMERICAN TOURISM

Met with Robert Cournoyer, Tribal Chairman of the Yankton Sioux Tribe, and the Tribal Council to learn about tribal projects.

The next Tribal Tourism visit is set for the Cheyenne River Sioux Tribe in November.  Meetings with Crow Creek, Rosebud, and Flandreau remain to be scheduled.

Sent materials to the Cheyenne River Sioux Tribe to be distributed at a tribal tourism conference in Oklahoma. 

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PHOTO/VIDEO

Fulfilled requests for photos/slides to Lawrence and Schiller, South Dakota Rural Water Association, Adwerks, Sioux Falls; State Publishing, Pierre; Pro Print, Rapid City; Omaha World Herald, Nebraska; Rocky Mountain International, Wyoming; Zambelli Fireworks, Florida; Reading Eagle (newspaper), Pennsylvania; and Ottawa Citizen, Canada;

Coordinated fall film shoot at Sica Hollow and Lewis and Clark Recreation Area near Yankton.  Started work on filming a pheasant hunt.

Fulfilled requests for stock video footage of the state to JWM Productions, Maryland, for an educational series they are producing.  Sent video of the Black Hills and the Needles to Lawrence and Schiller for use in the MLT video.  Sent pheasant hunting video to Game, Fish and Parks to send to the Outdoor Channel to use in hunting shows.

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TRAVEL MARKET ADVERTISING

The shoulder season Giant Step insert reached an audience of more than 1.7 million subscribers in the target markets of Colorado, Iowa, Minnesota, Nebraska, North Dakota and South Dakota. 

Finalized mailer for the 2006 Giant Step Co-op program magazine ad, which will be sent in November.  The co-op has been revamped, moving from a one-time magazine insert to a three-page advertisement that will run in eight magazines, 16 times over a five month period.  Program circulation increases to 7.7 million versus 3.7 million in 2005.  The center spreads will feature six South Dakota themes with five partners per ad.  The third page will be dedicated to partner photos and copy.  In addition, new opportunities will be available on TravelSD.com.  The price of the co-op marketing program remains unchanged.  A banner ad mimicking Giant Step will be featured on the TravelSD.com homepage and partners will receive a link from TravelSD.com to their packages and web site.  This allows for the ability to track effectiveness of the campaign, based on individual partner click-through rates.

Publications include:

Midwest Living March, May, June Circ: 925,000 each month
(Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Wisconsin, and South Dakota)
Better Homes & Gardens April Circ: 1,159,000
Child April, May and June Circ: 129,957 each month
Ladies Home Journal April, May and June Circ: 633,000 each month
Parents April, May and June Circ: 345,691 each month
(Colorado, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, Chicago, Dallas, Kansas City, and Milwaukee)
Travel + Leisure Family April Circ: 250,000
Arthur Frommer’s Budget Travel May Circ: 125,599
(Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Mississippi, Nebraska, North Dakota, Ohio, Oklahoma, Wisconsin, and South Dakota)
Travel 50 and Beyond May Circ: 100,000

Sent Travelsmart to 144,277 subscribers. 

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Logo Usage

Sent South Dakota script was requested to contact for a National Guard shirt.

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PUBLICATIONS

Completed updates of the Tourism Assistance Directory.

Sent letter to adventure travel providers, Chambers of Commerce, and CVBs to encourage them to submit their information for inclusion into the Adventure Travel Guide.  Added forms to SDVisit.  Began inputting information submitted.

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WORLD WIDE WEB

On TravelSD.com: updated Visitor Services Directory to show 4,953 entries; 59 packages, 13 coupons, and four “at par” packages are listed for 34 cities in 22 categories.  Processed 550 submissions for the 2006 statewide calendar of events and added to TravelSD.com. 

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SHOULDER SEASON CAMPAIGN

Notified winner of Sioux Falls SculptureWalk package from North Sioux City, South Dakota, and winner of hunting package from Evansville, Wisconsin.  Coordinated delivery of package vouchers to each.

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WINTER CAMPAIGN

Elements include a partnership with Deadwood; ad in Midwest Living; packet mailings with Snowmobile Trails Map – partnership with Game, Fish and Parks; winter photos and mastheads for TravelSD and Travelsmart, which will be put in place in November; targeted e-mail when there is snow; winter packages from partners; snowatts; Tourism fyi newsletter to be mailed in January; and a direct mail piece.

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RESEARCH

Contacted Department of Transportation, Revenue, and Game, Fish and Parks for current and historic data needed for Tourism Monitoring System.  Launch date to be determined.

Received 13 of 47 surveys that were sent to online package shoulder season campaign partners.     

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INTERN

Coordinated details to hire Jon Kotilnek as winter research intern.

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Governor’s Buffalo Roundup and Governor’s Invitational Pheasant Hunt

Hired company to track media hits from satellite feed of Buffalo Roundup.  Company reported that over a two-day period, images ran during nearly 170 broadcasts, reaching an audience of more than 28 million viewers.  Finalized details of print materials, décor’, volunteer needs, meals, etc. for Governor’s Invitational Pheasant Hunt

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GREAT SHOULDER EVENTS

Pierpont Storytelling Festival, August 13-14, Pierpont: Sent evaluation forms and will compile report.

Oak Lake Bluegrass Festival, August 19-21, Astoria: Local committee reported that attendance increased 17% over the 200event.  Visitors were from North Dakota, Minnesota, Iowa, Nebraska, Kansas, Florida, and South Dakota.  South Dakota Public Broadcasting and local newspapers covered the event. 

Great Plains Bison-tennial Dutch Oven Cook-off, August 27-28, Yankton: Sent evaluation forms and will compile report.

Great Dakota Wine Fest, September 3-4, Vermillion: Mailed evaluation forms and will compile report.

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GREAT EVENTS 2006

Sent press release to in-state media, letters to Chambers of Commerce, CVBs, tourism regions, and event coordinators regarding the revamped campaign.  Created a web page about the new Great Events program on SDVisit.  Fielded questions on the new program.  Reviewed applications that have been submitted. 

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TOURISM OFFICE FUNDING

Deadwood gaming revenue deposited for September was up 9.6 percent at $298,492, as compared to $272,452 for September 2004.  The tourism tax deposited for September was up 5.2 percent at $1,050,452, as compared to $998,071 for September 2004.  The deposits in FY06 for gaming and the tourism tax are $3,739,242, as compared to $3,513,261 for FY05.  This is an overall increase in revenue of 6.4 percent when comparing the same time period.

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