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Monthly Reports

February 2006

   MEMORANDUM TO:  Marty Davis

   DATE:  March 8, 2006

   FROM:  Billie Jo Waara

   SUBJECT:  Tourism’s February Monthly Status Report


You may download and print the entire February Report  in Adobe Acrobat (PDF).


Contents:

2010 Initiative
Governor's Conference on Tourism
Public Relations
Group Tour
Outdoors
Film Office
AAA/CAA
Information Centers
Hospitality
Inquiries
Lewis and Clark Promotions
Native American Tourism
Photo/Video
Travel Market Advertising
Logo Usage
Publications
World Wide Web
Winter Campaign
Great Events 2006
Tourism Office Funding


2010 INITIATIVE

Please refer to www.2010Initiative.com for updates.

Will attend scheduled 2010 meetings in Aberdeen, Sioux Falls, and Rapid City in March.

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Governor's Conference on Tourism

Held meeting to review 2006 Conference and made preliminary plans for 2007.

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PUBLIC RELATIONS

Drafted, edited, distributed, and posted press release to South Dakota News Web site and MediaSD.com regarding visitor spending adjustment, South Dakota Travel Monitoring System, and new Group Tour Planning Guide.

Traveled to Chicago for media blitz and held individual meetings with Chicago Parent, Chicago Sun-Times, Orbitz, Rand McNally Travel News, iExplore, Chicago Tribune, BET, Spa Management Journal, and selected freelancers.

Fulfilled/handled media requests for travel and outdoors information to South Dakota Public Radio, Argus Leader, Mitchell Daily Republic, Midwest Living, Fishing the Midwest, Tony Dean Outdoors, Rapid City Journal, Argus Leader, Omaha World Herald, Sioux City Journal, Fargo Forum, Dakota Outdoors, and various freelancers.

Began compiling 2006 public relations intern projects and scheduled interviews with candidates.

Hired John Forney as the new Film and Media Relations representative.

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GROUP TOUR

Mailed forms inviting approximately 3,000 South Dakota suppliers, who can accommodate group tours in their business, to become a partner in the Group Tour Planning Guide.

Added leads to SDVisit.com from the NAJ Summit in Los Angeles. These leads are not password protected as are those from the National Tour Association (NTA) and American Bus Association (ABA) marketplaces.

Met with 34 tour operators at ABA Marketplace in Nashville. Attended educational seminars and conducted a caucus meeting following DMO appointments to share leads with South Dakota suppliers who attended. While at ABA, met with 2Nation Tours partners – North Dakota, Minnesota, and Manitoba to discuss the Midwest Group Tour Meeting in Minnesota in April. Made plans to attend. Met with Minnesota to discuss South Dakota/Minnesota 2Nations Tours fam to be held in early June.

Participated in conference call with Rapid City CVB regarding NTA Board meeting to be held there in April.

Finalized arrangements for trade blitz to Chicago in March with representatives from several Convention and Visitors Bureaus. Developed appointment schedules with tour operators and South Dakota blitz partners.

Began contacting possible hosts for participants of the Rocky Mountain International (RMI) Roundup, itinerary, and other details of the hosting in April. Worked with RMI on 4-state media fam for June and July for My Planet, Denmark. The South Dakota portion is early July with visits to Black Hills, Badlands and central South Dakota.

Fulfilled requests for information/itinerary helps to Giovanni Tours, California; Itineraries Minnesota; Retreats and Seminars; Vacationland Holidays, Alberta and Mae’s Travel Inc, Ontario, Canada; and DERTOUR, Germany.

Sent shipment of maps and brochures to Japan for Osamu Hoshino, Japanese representative for South Dakota, for a sales mission. Sent shipment to Germany for ITB.

Conducted interviews for the open position with the Trade Sales Team and hired Tyler Sharp as the newest member of the Trade Sales and Marketing team. Sent regret letters to other applicants.

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OUTDOORS

Worked on design and content of Outdoor News, which is mailed to 3,000 outdoors editors and writers twice a year. Piece is scheduled to be mailed in early May with fall stories and photos.

Attended SHOT Show in Las Vegas and met with writers from Field and Stream, Outdoor Life, Cabela’s, Sports Afield, Heartland USA, Gun Dog, Game and Fish, ATK, and Winchester. Completed follow-up.

Finalized plans for a March meeting in Sioux Falls with partners who will help host and sponsor the American Great Lakes Outdoor Writers (AGLOW) conference, September 2006, in Sioux Falls.

Contacted media regarding a spring turkey hunting familiarization tour in the Black Hills. Contacted outfitters, as the media calls have started regarding opportunities for turkeys in the Black Hills. Pitched story idea to Field and Stream magazine, and they will be running a piece on Black Hills hunting in an upcoming issue.

Continued making plans to assist with a spring hunt for ESPN’s Ultimate Outdoors TV show with Wayne Pearson.

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FILM OFFICE

Interviewed by Markee magazine.

Fulfilled requests for information and crew/service updates.

Worked on details and preparations for Association of Film Commissioners International (AFCI) Locations Tradeshow in California in April.

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AAA/CAA

Fulfilled requests for materials from Canada and 15 states: Connecticut, Iowa, Illinois, Indiana, Kentucky, Minnesota, North Carolina, Nebraska, New Hampshire, Ohio, Oklahoma, Oregon, Pennsylvania, Washington, and South Dakota.

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INFORMATION CENTERS

Received 130 applicants for the Information Center travel counselor positions. Mailed letters to all applicants to schedule face-to-face interviews for new ones in March and will conduct phone interviews for returning applicants.

Continued working with executive directors of the Great Lakes and Southeast South Dakota Tourism associations on the Information Center training tour, April 28-May 4, since it will be going through both regions.

Will mail letter and form for the poster co-op program on March 1.

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HOSPITALITY

Will assist Rapid City and Sioux Falls with their training sessions in May.

Researched hospitality programs in other states and compiled information for review.

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INQUIRIES

Total FY2006 Inquiries through 03-01-06

Mail:      15,282
Internet (e-mail):      49,306
Phone:       7,358
Total:      71,946

Total FY2005 Inquiries through 03-01-05:

Mail:       19,751
Internet (e-mail):       47,531
Phone:        8,138
Total:      75,420

For fiscal year 2006, there is an overall decrease in inquiries of 4.6 percent over FY2005. 

Calculated Web stats for TravelSD.com for February:  

  Page Views Daily Average % Change over 2005
February (26 days) 1,006,668 38,718 24.4% increase

“Page views” represents the number of times each and every page within the web site is accessed.

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LEWIS AND CLARK PROMOTIONS

Answered questions from fourth grade teachers regarding the Lewis and Clark Essay Contest. Sent additional Lewis and Clark materials to teachers who requested them.

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NATIVE AMERICAN TOURISM

Traveled with officials from Mount Rushmore National Memorial to five different reservations to learn about their expanded tribal exhibits planned over the next two years. Met tribal leaders during these meetings and discussed the Office of Tourism’s programs.

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PHOTO/VIDEO

Fulfilled requests for photos/slides to State Publishing, Bureau of Information and Technology, Pierre Chamber of Commerce, Koupal Communications, Department of Transportation, Game, Fish and Parks, Pierre; Outdoor Campus, AAA Home and Away magazine, Lawrence and Schiller, Sioux Falls; Lamar Graphics, Black Hills Community Economic Development, South Dakota School of Mines and Technology, HMS Enterprises, Black Hills Overdrive committee, Rapid City; Center for Tourism Research, Spearfish; Crazy Horse Memorial, Custer; Gettysburg Chamber of Commerce; South Dakota magazine, Yankton; USA Today, National Geographic Adventure magazine, New York; Collette Vacations, Rhode Island; American Bus Association, DC; Qwest.com, Colorado; Arctic Cat, Minnesota; Markee magazine, Florida; and Rocky Mountain International, Italy;

Fulfilled requests for video footage: Sent buffalo footage to Exclaim Inc., Illinois, for a promotional video they are doing for Colorado Technical University. Sent stock footage to University of South Dakota for a promotional video they are producing.

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TRAVEL MARKET ADVERTISING

Finalized revisions to Giant Step ads, newspaper ads, Chicago insert, banner ads, and TV image spots. Assigned ad coding for tracking. Giant Step co-op ads with the following themes were approved for the magazines as noted: Rushmore – Ladies Home Journal; History – Budget Travel and Midwest Living; and Laughing Waters – Child. Magazine ads were place in Chicago Parent, KC, Milwaukee Metro Parent, Milwaukee, D, Dallas/Ft Worth Child, KC Spaces, and Mpls/St Paul. Newspaper ads were placed in Chicago, Milwaukee, Kansas City, and Dallas. Other promotions were approved for banner ads, TV, Chicago FSI newspaper insert, and Chicago jump page.

Worked on design and content of Great Getaways co-op newspaper insert. First delivery date is 4/14/16. The insert will reach 1.4 million people via 28 different newspapers in the states of Minnesota, Iowa, Nebraska, North Dakota, and South Dakota; and the two Canadian provinces of Saskatchewan and Manitoba.

Worked Tourism’s travel booth at the Las Vegas Sportsmen’s Boat, RV and Travel Show. The show was very positive. Will consider the value of returning to this show as there are a lot of people from the mid-west who go to Las Vegas so they already know about South Dakota.

Sent Travelsmart to 145,102 subscribers.

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Logo Usage

Sent logo to Herve Duxin in Paris, France; and to South Dakota Fellowship of Christian Sports for their web site.

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PUBLICATIONS

Worked on layout/design of Adventure Travel Guide and the Group Tour Planning Guide.

Developed project plan and timeline for motorcycle brochure. Worked with dealers on content and provided co-op partnership opportunity in brochure.

Began working on updates/changes for the new Native American booklet. Plan to combine the Guide to Indian Reservations and Art with the Guide to the Great Sioux Nation to ensure updated content yearly.

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WORLD WIDE WEB

On TravelSD.com: updated Visitor Services Directory to show 4,957 entries; and 88 packages 16 coupons are listed for 27 cities in 25 categories. There are 585 listings for the 2006 statewide calendar of events.

Worked on redesign of TravelSD’s interior page and Trip Planner functionality and design. Researched and encoded data for longitude and latitude for cites that will be part of the Trip Planner option. Reviewed design of Black Hills jump page.

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WINTER CAMPAIGN

Continued placing snow report on snowatts phone line.

Will compile report of all aspects of the campaign.

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GREAT EVENTS 2006

Fish Days, June 2-4, Lake Andes: Met with local committee to discuss promotions. Sent mock-up of direct mail postcard to local committee. Will print 2,260 for mailings. Routed mock-up of the South Dakota magazine ad which will be placed for the May-June issue. Worked on design of the rack card.

Oz Festival/Dakota Heritage, June 9-10, Aberdeen: Worked on design of an oversized postcard for March mailing, poster, button for Information Center travel counselors, and newspaper and magazine ads placed in March. Event celebrates Aberdeen’s 125th anniversary as well.

Black Hills Overdrive, Black Hills, June 9-18: Placed ad in Home and Away. Created an ad insert to be mailed with Centerline magazine, Minnesota, for March delivery.

Corn Palace Stampede Rodeo, July 13-16, Mitchell: Met with local committee to discuss advertising and media. Different promotions will be geared to different audiences – postcards will have a genuine rodeo feel; South Dakota magazine ad will target middle-age audience; and the posters will target a younger crowd. Sent mock-up of postcard to local committee, which will be mailed in March. The South Dakota magazine ad is due in March for the May-June issue. Worked on poster design.

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TOURISM OFFICE FUNDING

Deadwood gaming revenue deposited for January was down 0.2 percent at $163,232, as compared to $163,631 for January 2005. The tourism tax deposited for January was up 12.9 percent at $268,536, as compared to $237,864 for January 2005. The deposits in FY06 for gaming and the tourism tax are $5,992,431, as compared to $5,609,882 for FY05. This is an overall increase in revenue of 6.8 percent when comparing the same time period.

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