South Dakota Office of Tourism - www.sdvisit.com
SDVisit.com sitemap
   
 

Monthly Report

July 2008

MEMORANDUM TO: Richard Benda

DATE: August 8, 2008

FROM: Melissa Bump

SUBJECT: Tourismís July  Monthly Status Report


You may download and print the entire July Report  in Adobe Acrobat (PDF).


Contents:

2010 Initiative
Agr-Tourism
Media & Public Relations
Industry Relations
Trade Sales
Outdoors
Film Office
Information Centers
Hospitality
Inquiries
Photo/Video
Travel Market Advertising
Publications
Web
Research
Logo Usage
Governor's Tourism Advisory Board
Buffalo Roundup
Great Events

 


2010 Initiative

Please refer to the web site at www.2010initiative.com for updates.

Or, review Tourism's July Summary Report to Secretary Benda.


 
[ back to top ] 


Agri-Tourism

Worked with the Department of Agriculture and the Southeast South Dakota Tourism Association to coordinate the Agritourism Conference in Mitchell. Feedback from the 58 attendees included having an annual one-day conference and plan a session at the annual Governor’s Conference on Tourism in January in Pierre.


 
[ back to top ] 


Media & Public Relations

Compilation of earned media: July estimated ad value is $8,980 (circ. 350,492); and Fiscal Year 2008 estimated ad value of $8,980 (circ. 350,492).

Compiled information on fall events and submitted to Scholastic for consideration for a travel piece: events, best places to visit, and special deals.

Submitted 10 South Dakota events to Travel Industry Association (TIA) for consideration for their newsletter that highlights events to international travelers.

Posted the following press releases: In Your Own Backyard releases: Kick-start for charity, River City Racin’, Fun and Fireworks for a Good Cause, Wessington Springs: Flowing with History, and Waubay Community Fun Fest; South Dakota Walleye Festival (Million Dollar Challenge); Mickelson Trail Trek (multi-media); Fairs in South Dakota (multi-media); Ask Questions, Get Answers; Great Events Wanted; South Dakota Pheasantennial: 100 Years of Tradition; Million Dollar Challenge Enters Second Year; Fireworks Light Up the Faces of Freedom (multi-media); Mount Rushmore National Memorial Fireworks media advisory; JazzFest Sets Tone for Summer Celebration (multi-media); and The Pioneer Auto Show: Classic Cars and Family Fun. Posted 13 industry releases to MediaSD.

Fulfilled requests from Sioux Falls Argus Leader, Yankton Press & Dakotan, Minneapolis Star Tribune, Marion Head (freelance writer), University of Florida’s Tourism Crisis Management Institute, and numerous inquiries from MediaSD. Interviewed with KWAT-FM (Agritourism Conference) and Argus Leader (international visitor numbers at Information Centers). Arranged interview with KGFX-AM (Tourism update). Pitched agritourism conference and increase in South Dakotans traveling within the state to in-state media; Kuchen in South Dakota to USA Today.

Assisted Travel Editor Barbara Taylor with itinerary, London Free Press, London Ontario; she also writes for Toronto Free Press. Hosted Amy Elliott, American Road Magazine, who is doing a photo essay on the Cheyenne to Deadwood Trail.

Worked with officials of KISS, the Governor’s Office, and Glencoe in Sturgis to organize a proclamation to designate August 4 as KISS Day in South Dakota. Notified regional media of the event. Hits included photos and copy on the KISS Web site.

Print media of note: two stories in USA Today – Ft. Pierre to Deadwood Trail Ride and Wind Cave National Park.

 
[ back to top ] 



 
[ back to top ] 

Industry Relations

Visited Gettysburg, Freeman, Huron, and Hot Springs to promote the programs offered by Tourism in the “Ask South Dakota Tourism” meetings; total attendance was 35.
Sent eFYI to the visitor industry database of 1,367 subscribers. Topics included Tourism Awards, the Pheasantennial, Million Dollar Challenge, Trade Sales Job Opening, and International Hosting.

For the Million Dollar Challenge program: Met with Ravine Lake Concession project leader to review program requirements and discuss their marketing plan. Received marketing plan for Colton Jubilee Days. Contacted South Dakota Film Festival project leader.

Mailed Save the Date postcards for the 2009 Governor’s Conference on Tourism, January 21 and 22, to the visitor industry database of nearly 4,000.

Trade Sales Group Tour/International
Mailed proofs of listings to the 210 partners in the 2009-2010 Group Tour Planning Guide for their review. Sent proof copies to the 18 partners in the Group Tour Co-op for their review.

Fulfilled requests for over 1,200 Vacation Guides from AAA /CAA offices in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Ohio, and Wisconsin, plus Ontario.

Sent Travel Professionals E-Newsletter to 154 list members – tour operators, travel agents, and meeting and event planners.

Sent travel packet and photos for Travalco’s, Florida, 2009 catalog, which features South Dakota. They are a large inbound tour operator. Provided tour helps to Happy Travellers, Illinois; Westlake Tours, Pennsylvania; Marj Weigosh, Montana; and National Travel.

Worked with Black Hills, Badlands and Lakes on a presentation of South Dakota attractions and scenery to MLT travel agents on how to sell South Dakota to their clients.

Met with Native Discovery to discuss future promotions, targeting tour operators, working with receptive operators, and marketing.

Worked with a lodging property and Native Discovery on itinerary ideas for the Rocky Mountain International (RMI) Megafam in October for 50 European tour operators, domestic in-bound tour operators, and RMI staff.

Compiled list of 51 international journalists for invitations to the Buffalo Roundup.

Mailed 423 leads from the following shows to 565 South Dakota suppliers: Rocky Mountain International (RMI) trade shows from Reiseliv, Norway, Visit USA and Scandinavian Mission; NAJ (North American Journeys) receptive tour operator show; BIT Italy; ITB Germany; French Mission; RMI Roundup; TIA Pow Wow from South Dakota suppliers and RMI; and TAP (Travel Alliance Professionals).

Finalized itinerary for Annalisa Mereghetti, Italy. She is the RMI account representation who will be doing an educational trip in August. Finalized education itinerary for Natahalie Delamie, Voyageurs du Monde tour operator, France, for August. Worked on Voyageurs du Monde French Fam Tour for October for six tour operators representing Voyageurs du Monde magazine, website, and travel brochure. Worked on itinerary for August for journalist Stephanie Rafanelli, United Kingdom, for the Guardian, a national newspaper (circ. 1,208,000). Completed itinerary for journalist Peter Nefkins, The Netherlands, for September. Publications include local and regional newspapers in the north and east of the Netherlands (circ. 400,000).
Sent shipment of 100 packets of information (some in Japanese) to Osamu Hoshino in Los Angeles for the Japanese West Coast Mission.


 
[ back to top ] 


Trade Sales Group Tour/International

Created a full-color postcard that will be used to notify group tour companies about South Dakota and the suppliers who will be at the National Tour Association (NTA) convention and the American Bus Association (ABA) marketplace. For NTA, 900 postcards will be mailed and 1,500 postcards for ABA.

Created a cover for the group tour co-op ad. Sent letter and application forms to South Dakota’s NTA/ABA members offering space in the group tour co-op ad, which is limited to 18 partners. Final files will be sent by July 25 to Destinations, Courier, Bank Travel Management, Bus Tours magazine and Group Tour magazine to reserve space throughout the fall and winter (total circulation of 42,355). An extra 4,500 will be printed and mailed to the group tour database in January.

Fulfilled requests for Vacation Guides from AAA Offices in Colorado, Iowa, Illinois, Indiana, Kansas, Kentucky, Minnesota, Nebraska, New Hampshire, North Dakota, Ohio, Pennsylvania, and Wisconsin.

Worked with Minnesota to host the 2Nations Familiarization Tour “Pioneer Spirit on the Great Frontier” in eastern South Dakota and southwestern Minnesota. There were 17 participants from California, Iowa, Illinois, Minnesota, New York, and Wisconsin. South Dakota stops included Sioux Falls, Vermillion, Yankton, Mitchell, De Smet, Aberdeen, and the Fort Sisseton Historical Festival.

Assisted Caren Hall, Caren’s Charters with itinerary suggestions. Provided itinerary helps and ideas to Donna Nelson, Happy Traveler. Sent South Dakota information and images sent to Travelco, Florida, a large inbound tour operator, for their 2009 tour catalog. Sent requested information for Marco Polo Guidebook, Germany.

Researched and met with 23 tour operators at the Travel Alliance Partners (TAP) conference.

Contacted Addison Shows about their prairie series travel shows. Will participate in their shows in Winnipeg, Saskatoon, and Regina in partnership with Rapid City, Crazy Horse Memorial, and North Dakota to coincide with the fall trade blitzes to travel agents, October 14-16.

Researched appointments for TIA Pow Wow and sent information to South Dakota partners – Rapid City CVB, Crazy Horse Memorial, Journey Museum/Hospitality Central, Regency/Ramkota, and Durst Investments. Met with 67 tour operators.

Sent listing of ranches and outfitters for Ranch America to Rocky Mountain International’s United Kingdom office.

Hosted two journalists from Mottotourismo Magazine & Sky TV, Italy. Their plan was to feature one South Dakota motorcycle article and one TV show. As a result of this hosting, we will now receive three South Dakota articles and two TV shows on Sky TV. Publish dates in which we will be featured are October, December, and February. Sent them the KOTA clip on Mottotourismo.


 
[ back to top ] 


Outdoors

Developed a Pheasantennial logo and information page on SDvisit.com. Communities and organizations are encouraged to download the logo and make it part of their promotions to celebrate the 100th anniversary of the successful introduction of the pheasant to South Dakota.

Set up a booth to promote South Dakota travel at the Varmint Hunters Association National Meeting in Ft. Pierre. Welcomed the group of 150 and highlighted travel information.

Sent story idea on birding and the Great Lakes Birding Guide to 1,400 outdoors editors and writers.

Print media of note: Argus Leader Interview, Pheasantennial, Randy Sarvis; Pheasants Forever Magazine, SAFE Program.

Hosted Bill Sherck, Due North Outdoors; and freelance writer Barb Baird, attendee at the Professional Outdoor Media Conference (POMA) Conference in Sioux Falls.


 
[ back to top ] 


Film Office

Updated Reel Scout website listings for PMC Global, a documentary filmmaker, two location scouts, and photographer for Indian Motorcycle Magazine.

Handled five requests for tax refund information. Mailed eight production guides, per requests.

Supplied contact information and photos to a production company asking about buffalo and golf attire for a commercial. Supplied contact information to BBC, United Kingdom. Forwarded contact information to a company filming a documentary in the Mitchell area. Assisted Travel Channel with lodging and contact for the Buffalo Roundup. Assisted production company with contacts in the Sioux Falls area. Assisted location scout in finding flower fields and rolling hills. Provided contact information on the Pine Ridge for a production company from Florida. Found multiple locations for a request for a baseball field with corn or wheat around it – decided to film elsewhere. Assisted Indian Motorcycles magazine with locations and filming during the Sturgis Rally. Sent images of Quonset huts to production company from New York for a possible shoot in August. Provided footage of the Black Hills for a piece PBS, History of National Parks is doing.

Met with a variety of officials and industry leaders in the Rapid City area and toured their properties.

Continued working with the research team on a cost comparison study to show the value of filming in the state – pros of our business climate, etc.


 
[ back to top ] 


Information Centers

Compiled car count at the Information Centers for the month of July: the overall count was down from 2007 by 8.3%; Canadian visitation was up 8.3%; and for all other international visitors, it was up 23.7%. Of the 159 motorcoaches/buses that stopped, 23 were international.

For June, use of Travel CD’s at the Information Centers was up over June 2007 by 11%.


[ back to top ] 


Hospitality

To date, have issued 321 Governor’s Certificates for Outstanding Hospitality and 11 gold seals.

Visited with a staffer from the Chicago mayor's office about our Great Service Star program.

Will mail application forms in August to the industry for the Great Service Star designation and the George S. Mickelson Great Service Award.


[ back to top ] 


Inquiries

Total June Inquiries:                                            

Internet (e-mail): 14,632

Mail:                   3,310                               

Phone:               1,059  

Total:                 19,001

 

For fiscal year 2008, there is an overall increase in inquiries of 6%  percent over FY2007.


 
[ back to top ] 


Photo/Video

Fulfilled requests for photos/slides to Lawrence and Schiller, South Dakota Medical Association, Sioux Falls CVB, Regency Management, Henkin-Schultz, Sioux Falls; Department of Game, Fish and Parks, Mayor’s Office and City of Pierre, Pierre Chamber of Commerce, South Dakota Rural Electric Association, State Publishing, Pierre; Holiday Inn Express, Wakpa Sica Reconciliation Place, Fort Pierre; Black Hills, Badlands and Lakes, JC Design, Rapid City; Southeast South Dakota Tourism Association, South Dakota Magazine, Yankton; Advantage Land Company, Brookings; Sioux City Journal, Iowa; Social Security Administration, Colorado; The Tennessean, Tennessee; Cloud Cartographics, Minnesota; US Department of Agriculture, North Dakota; AOL Travel, Virginia; and Countryman Press, Vermont.

Fulfilled requests for video: Sent Mount Rushmore video to Lock and Key Productions in Culver City, California, to be used on the Deal or No Deal show. Made dubs of a German TV hosting to distribute to hosting partners.

Arranged placement and setup for satellite truck and set up camera positions and big screens for the Mount Rushmore Independence Day Fireworks. Worked with KEVN team to coordinate cameras and shoot the event.

Added fireworks video and Mickelson Trail Trek video to the YouTube channel. Sent the regions’ video to Travel Wizard to add to their website.

Set up and coordinated shoots for the Ingalls Homestead and horseback riding near Pierre for the 2009 TV commercial.

Edited and compressed videos to be used in multi-media press releases.


 
[ back to top ] 


Travel Market Advertising

Delivered Travelsmart E-Newsletter to 238,001 list members. Features included state fairs, pioneer heritage, archeology/paleontology, and the Sturgis Motorcycle Rally.

Finalized and shipped the final peak ad: Canada Co-op in the Winnipeg Free Press.

Finalized and shipped shoulder season ads for Giant Step (3-page): River for Midwest Living on sale August 26, Rushmore ad for Budget Travel on sale August 26, Badlands ad for Ladies Home Journal on sale September 11; (1-page) Rushmore ad for Better Homes & Gardens on sale September 16 and Pheasant hunting ad for Field & Stream on sale August 19; Pheasant hunting ad for Pheasants Forever on sale September 1; Rushmore ad for Travel Media Network/Midwest Vacation Guide inserts on October 5; Rushmore ad for St Paul Go Guide inserts on August 10; Deadwood Co-op newspaper ads in Casper and Cheyenne; Rapid City Co-op newspaper ads in Sioux Falls, Chicago, and Minneapolis; Shoulder donut TV spots; Hunting Web banners; Tier 3 radio and Pheasantennial donuts; Deadwood radio scripts; and Travelsmart.
Randomly drew winner for the Glacial Lakes & Prairies co-op “Rediscover” giveaway. Notified winner Jack Kyriss, Lesterville, South Dakota, and completed paperwork.

Created a full-color 16-page Great Getaways co-op piece for 36 partners. Newspaper insertions begin the week of September 7 in Colorado, Iowa, Nebraska, Minnesota, Wyoming, and South Dakota for a circulation of 516,000.

Hunting promotion will include emails and direct mailings, as well as a separate campaign for the Pheasantennial.

Worked with the Sioux Falls CVB to set up a Girlfriend Giveaway Package on the TravelMeredith.com e-newsletter.


[ back to top ] 


Publications

Expect delivery of new motorcycle guide in August. Replied to inquiry from New York State Senate Task Force on Critical Choices about our motorcycle guide; task force is looking into producing a similar publication for New York.

Continued to work on the updates and changes to the Native American guide. Expect delivery of new guide in September.


[ back to top ] 


World Wide Web/E-Commerce

On TravelSD.com: Visitor Services Directory has 5,225 entries; and 94 vacation packages are listed for 95 cities/locations. Eleven hot deals were registered during the month. From June 27 to July 28, 36 e-postcards were sent by consumers. Continued to monitor and approve new submissions for photos, video, and diaries to the Travel Community pages of TravelSD.com.
To date, there are 231 photos, five videos, and nine diary entries. Added tracking codes to the Interactive Trip Planner to compile for analytics on usability and will make changes as needed. Developed Airline Transportation content for the Trip Planner. Began working on updates to www.HuntInSD.com and moving the existing site into TravelSD.com.

On SDVisit.com: Posted 2009 Tourism Conference logo along with Save the Date content. Developed a Pheasantennial page under the “Industry Marketing Programs” that contains information on the Pheasantennial and a logo that can be used by communities and organizations in the state to promote activities and events they develop for the celebration; usage guidelines and downloadable files are included.


 
[ back to top ] 


Research

Encoded data from 1,200 of the 1,600 Intercept Study surveys that have been returned to the Office of Tourism; 6,500 studies were distributed by travel counselors at the Interstate Information Centers. Will compile report at the end of the peak travel season.

Worked with Lawrence & Schiller to implement a “breadcrumb” navigation feature to every page in TravelSD. A breadcrumb trail is a text depiction of the progression of pages a user has followed to get to their current page. Discussed implementing a system to track user actions in the Interactive Trip Planner as well.


 
[ back to top ] 


Logo Usage

Sent logo to South Dakota Newspaper Association; Regency Management for Custer State Park Tribal Art Show; Department of Transportation; Thomas Cook, Rocky Mountain International – United Kingdom and Ireland tour group; and special request for digital maps of South Dakota to Steve Rosenthal with RSL Consulting in Halliday, Florida.

Sent Pheasantennial logo to Patina Glass Studio in Sioux Falls.


 
[ back to top ] 


Governor's Tourism Advisory Board

The Board, regional directors, and staff met in Chamberlain/Oacoma. Members gave updates on the visitor industry in their areas; were briefed on Office of Tourism’s revenue from the tourism tax and gaming; and each attendee presented marketing ideas for 2009 Peak Season.

Board reviewed two Million Dollar Challenge applications; neither was recommended for approval as presented.

 

 [ back to top ] 


Governor's Buffalo Roundup

Governor’s Buffalo Roundup and Governor’s Invitational Pheasant Hunt
Continued working on print materials and other details for the two events.


 
[ back to top ] 


Great Events

Czech Days, Tabor – June 19-21: Will compile report from evaluation forms.

Oahe Days, Pierre – June 20-22: Will compile report from evaluation forms.

Festival of Presidents, Rapid City – June 27-28: Mailed evaluation forms to event organizers.

Mickelson Trail Trek, Black Hills – September 19-21: Worked on multi-media press release.

Hill City Western Heritage Festival, Hill City – September 20-21: Mailed 12,000 postcards to databases compiled by event organizers/partners. Will send ads for placement in newspapers in August.

 

 [ back to top ]