10/15/2025
PIERRE, S.D. – Travel South Dakota won an impressive four prestigious awards from Travel Weekly’s 2025 Magellan Awards.
Magellan Award winners represent the best in the travel industry honoring outstanding design, marketing, and services. Winning a Magellan Award is a tremendous achievement and represents a high standard of excellence within the travel industry. Travel South Dakota is honored alongside national and international brands including Capital One, Delta Air Lines, Visit Las Vegas, New Orleans Tourism, Visit Norway and others.
Travel South Dakota was a Gold Winner in four categories this year:
- The “Travel South Dakota Forever 605” campaign won the Gold Award in the Promotions with Purpose for Destinations category.
- Produced to promote the Sturgis Motorcycle Rally, the “All Types of Crazies Welcome” video won the Gold Award in the Promotional Video for Destinations category.
- The “Travel South Dakota Arts & Culture” campaign won the Gold Award in the Advertising/Marketing for Destinations category.
- Using a variety of online passports to introduce explorers to South Dakota spots off the beaten path, the South Dakota Passports Program won the Gold Award for In-Destination Visitor Information Program for Destinations category.
“Being recognized with four gold winners is outstanding,” said James Hagen, Secretary of the South Dakota Department of Tourism. “We’re proud of these campaigns and what they have done for our industry, and even more excited about what’s next. These awards fuel our drive to continue elevating South Dakota’s presence on the global travel stage.”
The award-winning campaigns were created in partnership with Travel South Dakota’s agencies of record, led by Karsh Hagan, and including work by Miles Partnerships, Lawrence & Schiller, Lou Hammond Group, and Love Communications.
For more inspiration and travel planning resources, visit TravelSouthDakota.com.
The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.
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Media Notes:
For a link to the “Travel South Dakota Forever 605” campaign, click here.
For a link to “All Types of Crazy Welcome” video, click here.
To learn more about the South Dakota Passports program, see the official web page here.
To learn more about the “Arts & Culture” campaign, click here.
About Travel Weekly: Travel Weekly is the most influential provider of news, research, opinion, and analysis to the North American travel trade marketplace. It reaches a broad industry audience in print, online, and with face-to-face events throughout the year. Travel Weekly is a part of Northstar Travel Group, the leading B-to-B media company providing information and marketing solutions for the global travel industry. Northstar Travel Group is based in Rutherford, NJ. For a complete list of Gold and Silver award winners, visit TravelWeeklyAwards.com.
CONTACT
Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]