Research and Reports
Keeping a close eye on travel trends is an important function for the Department of Tourism.

Data and marketing research is a key component in any destination marketing organization’s toolkit. We strive to make the data usable, for us and our industry, whether it be through the Monthly Travel Indicators below, the Quarterly Insights email, or annual studies. If there are specific questions that you have regarding visitation, markets, interest types, audience demographics or media preferences, please contact Kirk Hulstein or call 605-773-3301.

Monthly Indicator Dashboard

Yearly Totals


Tourism in South Dakota generated $308 million in state and local taxes in 2019.


Amount each household in South Dakota would need to be taxed to replace the traveler taxes received by state and local governments.


Average visitors spend each day in South Dakota.