Forever 605
Stewardship Campaign

In accordance with Travel South Dakota’s strategic vision, our Forever 605 campaign strives to strike the right balance between the positive economic impacts of visitors to our communities and the correlated implications for responsible utilization and maintenance of our natural resources, stewardship of our community assets, and the preservation of the state tourism industry’s world-famous hospitality and of our South Dakota way of life.

Request a Forever 605 Toolkit

Request Forever 605 Gear


The campaign must be flexible to focus on the following:​

  • Building awareness of lesser-known visitor experiences statewide and proactively promoting South Dakota as a year-round destination​
  • Educating residents and visitors on the importance of responsible travel practices
  • Preserving cultural heritage and supporting local businesses
  • Consistently connecting with residents, listening to their perspectives and proactively sharing the positive contribution tourism makes to South Dakota’s way of life​
Stewardship Issues

What issues we hope to positively impact:

  • Picking up trash​
  • Staying on the trail​
  • Seasonal outdoor preparedness tips​
  • Respecting wildlife
  • Shopping locally
  • Respecting frontline workers​
  • Roadtrip preparedness​
  • Cultural integrity
  • Hunting/Fishing best practices​
Extension Ideas
  • Tourism Conference integration / workshops
  • co-op opportunities
  • physical presence (signage at trailheads)
  • certifications
  • low-impact travel itineraries and audience focus
  • engaging influencers

How To Get Involved: DIGITAL TOOLKIT
  1. Visit, sign the pledge and get a free Forever 605 sticker. Then, encourage others to do so, too.
  2. Request a Forever 605 Toolkit (limit one per entity). 
  3. Order free Forever 605 Gear and collateral for your employees, business and community. (Quantities are limited.)
  4. Download and post the Forever 605 Pledge.
  5. Review the one-sheeter of 11 ways to connect into the Forever 605 campaign.
  6. Share and #Forever605 on your social channels, websites and in emails.

    Here is a Dropbox link to social post examples, including images and copy that are ready to download and use.

  7. Download the logo. (If you need another version, contact Travel South Dakota.)

    Forever 605 Travel Respectfully logo

    download JPG    |    download PNG

  8. Watch the April 2, 2024, webinar by Mike Gussiaas and Calvin Bloemendaal and refer to the presentation deck for updates going into year 2 of the campaign.
  9. Watch Jim Hagen and Mike Gussiaas' campaign kickoff webinar recording and refer to the presentation deck from June 15, 2023.


Creative Examples

Forever 605 billboard

Forever 605 display banners
display banners

Forever 605 full page ad
full page ad

Forever 605 t-shirt, hat and sticker
t-shirt, hat and sticker




For more information, please contact Mike Gussiaas, Chief Marketing & Creative Officer, at [email protected], or Erin Weinzettel, Global Marketing & Brand Strategy Director, at [email protected].