South Dakota is known for welcoming visitors from around the globe with a friendly smile and excellent customer service. It is what makes a South Dakota vacation memorable. We are, after all, the state of "Great Faces, Great Places." To uphold this reputation, the Department of Tourism offers communities and businesses the tools to ensure that our state and the words “great hospitality” are synonymous for years to come.
There are five components to the Department of Tourism's training and hospitality efforts, ranging from hospitality training programs to employee and business recognition. Each component is beneficial on its own. When taken together, these training and hospitality programs provide opportunities for you and your employees to excel at making your business—and South Dakota—something visitors will rave about.