Marketing Overview
Maintaining and Expanding South Dakota's Brand Presence

With world-renowned monuments, breathtaking landscapes, rich Native American culture and Western heritage, and warm hospitality, South Dakota is a state with a unique brand story to tell. As representatives of the great faces and great places of South Dakota, it's our responsibility to make sure our campaigns are reaching the right audiences through the most effective channels. We must do so with award-winning creative that resonates, all while staying ahead of the evolution in how people discover and plan their vacations. The Department of Tourism utilizes many different marketing tactics, targeting key regional, national and international markets as part of both year-round and seasonal campaigns & programs.

We’re proud of the increased awareness we’ve made through our efforts in target markets, and we’re always looking for ways to involve more of our partners throughout the state. We want to share what we’ve learned to make the industry better. The Department of Tourism’s cooperative marketing programs will help you find more ways than ever to actively participate in our targeted marketing campaigns. By pooling resources, we can reach a broader audience and make your advertising dollars go further.

Marketing Programs and Information

2018 Tourism Campaign Creative Example
Campaigns
2018 Tourism Giant Step 2018 Co op Ad Example
Cooperative Marketing Overview
Hostings & Familiarization Tours
Hostings & Familiarization Tours