Celebrate Our Great State

We all know “The 605” is a great place to live and play. South Dakota is one of only 12 states in America to have a single area code. Over the years, the popularity of using 605 in advertising and casual lingo has grown to become a part of our state culture. In 2023, Travel South Dakota is celebrating 605 Day on Monday, June 5 (6/05), and we would love for you to celebrate with us.


  • We are posting photos and video from around the state and tagging #605Day to encourage our audience to share why the 605 is such a great place to visit or call home. 
  • We host a special 605 Day page on TravelSouthDakota.com.


We encourage cities, CVBs, industry members, restaurants, attractions, and small businesses to share the #605Day cheer by inviting your fans and followers to celebrate by doing something uniquely 605! That could mean hosting your own swag giveaway, doing a 605 Day-themed discount, hosting a 605 Day block party, etc. Be sure to tag #605Day in your social media posts.



For more information or questions on what you can do to join in the celebration, please contact Stephanie Palmer, Social Media Manager & Global Media Representative, at 605-773-3301 or [email protected].