Industry Outreach and Marketing Update Meetings

Welcome to, the official South Dakota Department of Tourism industry site where you'll find the latest tourism industry reports, initiatives, marketing tools and more.

Tourism Growth = More Jobs and More Revenue


Number of Visitors to South Dakota


Total Visitor Spending


Tax Revenue Generated


Number of Jobs Supported

*Statistics from 2018

Latest Highlights
Mount Rushmore National Memorial
Training & Hospitality
"Tourism spending supports 8.9% of all jobs in South Dakota."
Economic Impact of Tourism in South Dakota, 2018 - Tourism Economics
“We just returned from a trip to the Black Hills. We were overwhelmed with the beauty of this area and the friendliness of your residents. The landscape...both natural and man-made...was breathtaking. The wildlife was something we had never before seen close-up. Thank you so much for offering all that you do. You should be very proud.”
Visitor Comment - Greg from Virginia
"After being exposed to Tourism’s messaging, the number who believed South Dakota was a good place to live, attend college, start a business or even retire, all saw increases."
Economic Impact of Tourism in South Dakota, 2017 - Tourism Economics
"We returned home a week ago from South Dakota. Wow! It was a wonderful place to spend the week. I can see why your state has become one of the hottest destinations I hear about, from different age groups. I’m telling everyone I know....'you gotta go'!”
Tour Operator Comment - Cindy from Illinois
"My wife and I spent 3 very relaxing and enjoyable weeks traveling your fine state in 2018. we had so much fun that we plan on coming back in 2019 and trying to see more of your wonderful sights and attractions."
Visitor Comment - Brian from New York

Industry Resources

Fort Sisseton Wagon Train Equipment
Industry Toolkit
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State Capital
Industry Calendar
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