South Dakota Brand Standards

Welcome to the official Travel South Dakota industry site where you'll find the latest tourism industry reports, initiatives, marketing tools and more.

Tourism Growth = More Jobs and More Revenue

13.9M

Number of Visitors to South Dakota

$3.88B

Total Visitor Spending

$291M

Tax Revenue Generated

53,894

Number of Jobs Supported

*Statistics from 2017

Latest Highlights
Mount Rushmore National Memorial
Co-op Program
"Tourism spending supports 8.9% of all jobs in South Dakota."
Economic Impact of Tourism in South Dakota, 2017 - Tourism Economics
“We just returned from a trip to the Black Hills. We were overwhelmed with the beauty of this area and the friendliness of your residents. The landscape...both natural and man-made...was breathtaking. The wildlife was something we had never before seen close-up. Thank you so much for offering all that you do. You should be very proud.”
Visitor Comment - Greg from Virginia
"After being exposed to Tourism’s messaging, the number who believed South Dakota was a good place to live, attend college, start a business or even retire, all saw increases."
Economic Impact of Tourism in South Dakota, 2017 - Tourism Economics
"We returned home a week ago from South Dakota. Wow! It was a wonderful place to spend the week. I can see why your state has become one of the hottest destinations I hear about, from different age groups. I’m telling everyone I know....'you gotta go'!”
Tour Operator Comment - Cindy from Illinois

Industry Resources

Fort Sisseton Wagon Train Equipment
Industry Toolkit
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State Capital
Industry Calendar
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Lakota
Cooperative Programs
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