STRATEGY
Utilize Travel South Dakota’s advanced technology, audience targeting and first-rate media partners to create a cohesive strategy that makes marketing dollars go further.
Create a plan to assist with budget planning.
Create transparency for all cooperative partners’ media tactics, markets and plans, which in turn assists communities, businesses and attractions to supplement and support these efforts.
Access to travel industry experts and industry knowledge, advanced technology and audience targeting, first-rate media partners, and award-winning creative development.
MATERIALS
- Determine key points to help tell your story.
- Establish primary goals to determine clear calls-to-action.
- Media efforts to direct audiences to community website.
- Co-brand campaign elements with community logo and Travel South Dakota logo.
MEDIA PLACEMENT
- Establish unified goals and objectives for consistent tracking and metrics.
- Gain access to media partners, advanced custom programs and technology through Travel South Dakota partnership.
- Create media efficiencies resulting in lower cost-per-impressions and further impact in target markets.
- Freedom to execute additional efforts outside of the partnership.
CREATIVE
- Campaign concepting and planning paid for by Travel South Dakota.
- Imagery tailored to each partner as directed by Travel South Dakota.
- Creative production efficiencies and flexible approval timelines.
- Award-winning creative development.
REPORTING
Receive ongoing access to a real-time campaign dashboard, which includes all paid media performance metrics. A full campaign report will be provided at the end of the campaign.
PROGRAM INVESTMENT TIERS
TIER 1
- $100,000–$125,000 Budget
- 6–7.5 Million Impressions
- 6 Month Campaign Duration
PEAK: February — July // SHOULDER: August — January
POTENTIAL MARKETS
Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois, Texas
MARKET OBJECTIVES
- Support growth markets
- Support regional efforts
- Test emerging markets
- Provide presence in South Dakota Tourism established markets
DIGITAL CHANNELS
- Streaming/Connected TV
- Display
- Retargeting
- Digital Audio/Podcasts
- Digital Video
- Online Travel Agency (OTA) Digital Placement
- Rich Media/High Impact Display
- Paid Search
- Paid Social
- Targeted Emails
TRADITIONAL CHANNELS
- Regional/Local Print
- Outdoor/Out-of-Home
- Radio
- Linear TV
Your plan may include any combination of the channels listed above.
TIER 2
- $65,000–$100,000 Budget
- 4–6.5 Million Impressions
- 6 Month Campaign Duration
PEAK: February — July // SHOULDER: August — January
POTENTIAL MARKETS
Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois, Texas
MARKET OBJECTIVES
- Support regional efforts
- Test emerging markets
- Provide presence in South Dakota Tourism established markets
DIGITAL CHANNELS
- Streaming/Connected TV
- Display
- Retargeting
- Digital Audio/Podcasts
- Digital Video
- Online Travel Agency (OTA) Digital Placement
- Rich Media/High Impact Display
- Paid Search
- Paid Social
- Targeted Emails
TRADITIONAL CHANNELS
- Regional/Local Print
- Outdoor/Out-of-Home
- Radio
- Linear TV
Your plan may include any combination of the channels listed above.
TIER 3
- $40,000–$65,000 Budget
- 2.5–5 Million Impressions
- 6 Month Campaign Duration
PEAK: February — July // SHOULDER: August — January
POTENTIAL MARKETS
Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois
MARKET OBJECTIVES
- Support regional efforts
DIGITAL CHANNELS
- Streaming/Connected TV
- Display
- Retargeting
- Digital Audio/Podcasts
- Digital Video
- Online Travel Agency (OTA) Digital Placement
- Rich Media/High Impact Display
- Paid Search
- Paid Social
- Targeted Emails
TRADITIONAL CHANNELS
- Regional/Local Print
- Outdoor/Out-of-Home
Your plan may include any combination of the channels listed above.