Community Cooperative Marketing Program Details

 

Why the Travel South Dakota Community Co-op?

Partnering with Travel South Dakota through the community co-op program allows partners to leverage advanced technology, precise audience targeting, and high-performing media collaborations. Access to industry experts, extensive knowledge, and award-winning creative resources make it effortless for partners to enhance their marketing initiatives. 

Together, we will develop a unified strategy that enhances the effectiveness of marketing funds and aligns the efforts of all program partners, reducing competition among South Dakota’s DMOs. By collaborating, we can amplify the combined impact of the program’s efforts across South Dakota, benefiting communities, businesses, and attractions.

Benefits and Deliverables

Partnering with Travel South Dakota through the community co-op program allows:

  • Campaign concepting and planning paid for by Travel South Dakota. 
  • Access to media partners, advanced custom programs, and technology through the Travel South Dakota partnership. 
  • Media efficiencies that result in lower cost-per-impressions and further impact in target markets. 
  • Ongoing access to a real-time campaign dashboard, which includes all paid media performance metrics. A full campaign report will be provided at the end of the campaign. 
  • Imagery tailored to each partner as directed by Travel South Dakota. 
  • Media efforts that direct audiences to partner's website. 
  • Co-brand campaign elements with community logo and Travel South Dakota logo. 
  • Creative production efficiencies and flexible approval timelines. 
  • Award-winning creative development.

For help with the marketing terminology, see the Glossary of Terms.
 

PROGRAM INVESTMENT TIERS

TIER 1
  • $100,000–$125,000 Budget 
  • 6–7.5 Million Impressions 
  • 6 Month Campaign Duration

PEAK: February — July // SHOULDER: August — January

POTENTIAL MARKETS

Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois, Texas

MARKET OBJECTIVES

  • Support growth markets 
  • Support regional efforts 
  • Test emerging markets 
  • Provide presence in South Dakota Tourism established markets

DIGITAL CHANNELS

  • Streaming/Connected TV 
  • Display 
  • Retargeting 
  • Digital Audio/Podcasts 
  • Digital Video 
  • Online Travel Agency (OTA) Digital Placement 
  • Rich Media/High Impact Display 
  • Paid Search 
  • Paid Social 
  • Targeted Emails

TRADITIONAL CHANNELS

  • Regional/Local Print 
  • Outdoor/Out-of-Home 
  • Radio 
  • Linear TV

Your plan may include any combination of the channels listed above.
 

TIER 2
  • $65,000–$100,000 Budget 
  • 4–6.5 Million Impressions 
  • 6 Month Campaign Duration

PEAK: February — July // SHOULDER: August — January

POTENTIAL MARKETS

Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois, Texas

MARKET OBJECTIVES

  • Support regional efforts 
  • Test emerging markets 
  • Provide presence in South Dakota Tourism established markets

DIGITAL CHANNELS

  • Streaming/Connected TV 
  • Display 
  • Retargeting 
  • Digital Audio/Podcasts 
  • Digital Video 
  • Online Travel Agency (OTA) Digital Placement 
  • Rich Media/High Impact Display 
  • Paid Search 
  • Paid Social 
  • Targeted Emails

TRADITIONAL CHANNELS

  • Regional/Local Print 
  • Outdoor/Out-of-Home 
  • Radio 
  • Linear TV

Your plan may include any combination of the channels listed above.
 

TIER 3
  • $40,000–$65,000 Budget 
  • 2.5–5 Million Impressions 
  • 6 Month Campaign Duration

PEAK: February — July // SHOULDER: August — January

POTENTIAL MARKETS

Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Wisconsin, Illinois

MARKET OBJECTIVES

  • Support regional efforts

DIGITAL CHANNELS

  • Streaming/Connected TV 
  • Display 
  • Retargeting 
  • Digital Audio/Podcasts 
  • Digital Video 
  • Online Travel Agency (OTA) Digital Placement 
  • Rich Media/High Impact Display 
  • Paid Search 
  • Paid Social 
  • Targeted Emails

TRADITIONAL CHANNELS

  • Regional/Local Print 
  • Outdoor/Out-of-Home

Your plan may include any combination of the channels listed above.

 

Community Cooperative Marketing Program   |   A La Carte Cooperative Marketing Program