DMO Marketing Assistance Program

In early 2023, Governor Noem and the South Dakota Legislature provided funding for another DMO Marketing Assistance Program through the State and Local Fiscal Recovery Funds (SLFRF) as part of the American Recovery Plan Act (ARPA). Per ARPA, these funds are intended to help reinvigorate and stimulate tourism in your city and region. Funds will be dispersed by Travel South Dakota over a four-year period (2023-2026).

In the program toolkit, you will find more information about the DMO Marketing Assistance Program. The FAQ section (pages 4-7) answers questions about who is eligible for these funds, how grant award amounts will be determined, guidelines for what are and are not eligible expenditures, and, finally, deadlines for applying for and spending the funds.

Before applying, consider:

  • Is your DMO able to use these funds solely for the purpose of marketing?
  • Can you show that the amount you are requesting is proportional to the negative impact or harm experienced due to the COVID pandemic?
  • Do you have a Unique Entity ID with the U.S. Treasury?
  • Are you able to submit your application by the April 28, 2023, deadline?

If you have any questions, please feel free to reach out to a member of our Industry Outreach, Development & Research team:

In the Black Hills & Badlands or South Dakota Missouri River Tourism regions, contact Jacey Ellsworth at [email protected] or 605-295-3077.

In the Glacial Lakes & Prairies or Southeast South Dakota Tourism regions, contact Calvin Bloemendaal at [email protected] or 605-295-8263.

DMO Marketing Assistance Program Toolkit

Application Deadline: Friday, April 28, 2023, by 5 p.m. Central Time applications are no longer accepted





Sample Budget PDF  ||  Sample Budget Excel

Sample Tracking Sheet PDF  ||  Sample Tracking Sheet Excel

Municipal Gross Receipts table

Sample legal document/agreement Quick Start Guide (for Unique Entity ID)  ||

Example of online application (PDF) applications are no longer accepted

APPLICATION applications are no longer accepted



Date by which funds must be spent: 
Friday, December 29, 2023 
Tuesday, December 31, 2024 
Wednesday, December 31, 2025 
Thursday, December 31, 2026 

Date by which funds will be dispersed: 
Wednesday, May 31, 2023 
Wednesday, January 31, 2024 
Friday, January 31, 2025 
Friday, January 30, 2026

Deadline for submitting documentation: 
Monday, January 15, 2024 
Wednesday, January 15, 2025 
Thursday, January 15, 2026 
Friday, January 15, 2027

Deadline for returning unused funds: 
Wednesday, January 31, 2024 
Friday, January 31, 2025 
Friday, January 30, 2026 
Friday, January 29, 2027