9/16/2025
PIERRE, S.D. – Travel South Dakota is proud to announce that the communities of Lead and Wessington Springs have been selected as the first participants in the state’s Destination Development Program, a new initiative designed to strengthen and expand tourism in rural communities in South Dakota.
The program works in partnership with George Washington University Institute for Tourism Studies and Crosscurrent Collective to equip rural communities with strategic planning assistance, access to subject-matter experts, professional development, and marketing opportunities. These resources help communities create welcoming environments, develop authentic visitor experiences, and build sustainable tourism growth that benefits both residents and the local economy.
“Developing and supporting tourism offerings, especially in rural areas, is a key part of our strategic plan, and we are thrilled to get to work with these two communities,” said James Hagen, Secretary of the South Dakota Department of Tourism. “Lead and Wessington Springs both impressed us with their vision, community engagement & dedication, and commitment to building unique, high-quality visitor experiences. We see tremendous potential in both communities.”
The application pool was competitive with quality applications. A total of 15 communities submitted proposals for review. Both Lead and Wessington Springs displayed an eagerness to focus on a vision that will lead their communities into the future, focused on sustainable tourism development that positively impacts residents and visitors alike. While only two communities were selected for the pilot program, many communities will benefit with templates and guides generated through the process that will be shared with the entire industry.
“The trail enthusiasts of Wessington Springs are thrilled about our partnership with Travel South Dakota’s Destination Development Program,” said Troy Duxbury, Wessington Springs Chamber of Commerce board member. “We are honored to be selected for this pilot program. With the backing of the State, our project has never felt more realistic. This will put our community on the map for generations to come.”
“Receiving the Travel South Dakota Destination Development Program grant is a powerful affirmation of Lead’s unique charm and potential,” said Emma Garvin, Executive Director of Lead Economic Development Corp. “We are excited to work with community leaders to magnify and sustain the tourism experiences that make Lead an unforgettable destination for visitors from near and far.”
Travel South Dakota is eager for Lead and Wessington Springs to serve as models for rural tourism development across the state, showcasing how strategic investment and community-driven planning can create long-term economic and social benefits.
More information about Travel South Dakota’s Destination Development Program can be found at SDVisit.com/Destination-Development.
The South Dakota Department of Tourism consists of Travel South Dakota and the South Dakota Arts Council, under the leadership of Secretary James D. Hagen.
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CONTACT
Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]