9/15/2025
PIERRE, S.D. – Travel South Dakota invites audiences on a compelling journey through the heart of the Old West with the debut of "Into the Roundup," a five-episode video series spotlighting how this truly unique event showcases the Western heritage that is a strong part of South Dakota’s fabric.
The series launched on Tuesday, September 9, in collaboration with Custer State Park.
Designed to showcase not only the annual Custer State Park Buffalo Roundup, but also Western culture and the preservation efforts protecting one of North America’s most iconic animals—the American bison—the series offers a rare, immersive look at South Dakota’s proud traditions.
The full series is available on TravelSouthDakota.com/IntoTheRoundup and on Travel South Dakota’s YouTube channel.
Episode 1: “The Ride”
Watching the Buffalo Roundup in the crowd is one thing. Riding through the dust and thunder on horseback is another. See for yourself what it’s like for cowboys, cowgirls, and park rangers to unite and round up approximately 1,300 bison.
Episode 2: “The Purpose”
Custer State Park’s herd began with just 36 bison and today is more than 1,300 strong. For 60 years, the Buffalo Roundup has played a vital role in sustaining this herd in a park that dates back to 1912.
Episode 3: “The Legacy”
Meet some of the riders who carry this living tradition forward. This episode reveals the work required to maintain a healthy and sustainable herd. Step back through time to see how this living tradition continues to ride strong, passing the Old West spirit to future generations.
Episode 4: “The Companion”
There’s a lot more than just reins between a rider and their horse. There’s a relationship of movement, trust and understanding. Learn about the skill, strategy, and heart behind herding the buffalo.
Episode 5: “The Backdrop”
While other roundups exist, none take place against the backdrop of South Dakota’s Custer State Park. Here, the vistas stretch on forever, and the spirit of the West roams free. It’s a view, and a moment, that could only happen here. Home to sweeping grasslands, rugged landscapes, and a thriving herd, this state park is unlike any other.
For more information about the Buffalo Roundup and the Arts Festival, visit TravelSouthDakota.com/trip-ideas/custer-state-park-buffalo-roundup.
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CONTACT
Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]