Hostings & Familiarization Tours

Consider partnering with the Department of Tourism to host media and travel professionals. A third-party endorsement of our state is one of the best ways both your business and South Dakota as a whole can receive publicity. Featured businesses and attractions often report an increase in visitor inquiries immediately following the release of an article or broadcast of a television program. Tour operators and travel agents book lodging, attractions and restaurants following familiarization tours for their clients.

Take a moment to view our Hosting Guidelines and Tips.


Domestic and International Media Hostings

Group Press trips and individual hostings are a proven tactic when it comes to spreading the South Dakota message to consumers through targeted media outlets. Results of media hostings continue long after the journalist, television crew or radio host has left the state. Many times, multiple articles are published and shows produced as the result of one trip to the state. The residual impact that these points of contact create is what makes these programs successful.

In addition to hostings, our team works with the South Dakota visitor industry to discover 1) “what’s new” in our destination, and 2) interesting angles that we can pitch to regional, national and international media. Our team would love to keep an open dialogue with you to best represent South Dakota.

Katlyn Richter
Global Media & Public Relations Director,  605-773-330
[email protected]


Keegan Carda
Global Media & Public Relations Representative,  605-773-3301
[email protected]


Tour Operator Familiarization Tours

Familiarization tours are a successful way to showcase your property and service to tour operators. When planning tours, operators are more likely to book with an attraction, lodging facility, restaurant or attraction that they personally have experienced and enjoyed.

Cole Irwin
Global Travel & Trade Director (International),  605-773-3301
[email protected]



Travel Agent Familiarization Tours

Travel agents appreciate the opportunity to experience local flavor through familiarization tours. The agents' experience with local attractions, lodging properties and restaurants allows them to tailor their recommendations and offerings for an area to the client.

Alexa Dorn
Global Travel & Trade Representative (Travel Agents),  605-773-3301
[email protected]


Social Media Influencer Hostings

Influencer hostings provide great opportunities for spreading the South Dakota message to followers and potential visitors. First-hand, authentic posts provide a new way to reach and influence their social media audience while also garnering awareness about South Dakota’s travel offerings.

Stephanie Palmer
Social Media Manager & Content Strategist, 605-773-3301
[email protected]