PIERRE, S.D. – Get your motor runnin’! Travel South Dakota has officially launched Rally Rush, a new statewide initiative to welcome bikers to the Sturgis Motorcycle Rally and celebrate the cherished tradition of motorcycling in South Dakota.

The Rally Rush campaign invites communities across South Dakota to extend a warm welcome to riders, showcasing the state’s renowned, world-class hospitality. Recognizing the significant economic impact of the Sturgis Motorcycle Rally, Travel South Dakota is thrilled to announce this partnership with local entities. Regional tourism associations, CVBs, chambers of commerce, economic development corporations/offices and civic organizations are eligible for up to $500 in grant funds.

“The Sturgis Motorcycle Rally is a cherished tradition that brings together riders from all walks of life and from all corners of the globe,” said James Hagen, Secretary of the South Dakota Department of Tourism. “Whether they are returning Rally attendees or first-timers, Rally Rush is our way of celebrating this shared passion and extending a heartfelt welcome to riders as they journey through our beautiful state for this epic event.”

Eligible entities may apply for up to $500 in grant funds to be used towards their own Rally Rush promotional swag or advertising initiatives. Grants are limited to one per community. Travel South Dakota will also provide approved entities with a start-up kit of free “Welcome Riders” posters, stickers, window clings, and a limited number of Rally Rush T-shirts to help in campaign efforts.

All Rally Rush funding and start-up kit requests must be emailed to [email protected] by Friday, May 24. For more information about grant opportunities, promotional materials, and logo usage guidelines, visit the Rally Rush webpage on SDVisit.com.

The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.



Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]


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