PIERRE, S.D. – Travel South Dakota, in partnership with the South Dakota Retailers Association, will host its annual Spring Customer Service Seminars (formerly Spring Hospitality Training) from May 6-9 in seven communities across South Dakota.

This year, Travel South Dakota is bringing back author and motivational speaker Betsy Allen-Manning to lead the customer service sessions.

Featured on FOX, CBS, ABC, NBC, and TEDx, Allen-Manning is the founder of Corporate Culture Training Solutions, one of the top leadership training companies in Dallas, Texas. Her specialty is improving workplace culture, creating better employee experiences, and developing ‘ready-now leaders’ who are equipped to attract, motivate, and retain talent in a hyper-competitive marketplace.

She will engage attendees on improving communication, building relationships, and provide tips on effectively dealing with difficult people. The Spring Customer Service Seminars are designed to provide tools, customer service tactics, and encouragement for South Dakotans in the tourism industry, and beyond, to better serve our visitors and customers. Those wanting to learn more about the tourism industry and career paths within this job sector are also welcome to attend.

Anyone who works in a business that provides a service to a South Dakota visitor or resident is encouraged to attend the free trainings. Registration is not required.

Travel South Dakota hosts customer service trainings in different communities annually.

2024 Spring Customer Service Seminars Tour

Hill City - Mon., May 6, 9:30-11 a.m. (MST) – Diamond Spur Events Center
Belle Fourche - Mon., May 6, 3-4:30 p.m. (MST) – Venue 519
Rapid City - Tues., May 7, 8:30-10 a.m. (MST) – The Monument, LaCroix Hall C
Lemmon - Tues., May 7, 2:30-4 p.m. (MST) – Lonesome Dove Hall
Sioux Falls - Wed., May 8, 8:30-10 a.m. (CST) – Holiday Inn City Centre, Starlite Room
Platte - Wed., May 8, 2:30-4 p.m. (CST) – Rolling Hills Lodge
Milbank - Thurs., May 9, 10:30 a.m.-12 p.m. (CST) – Milbank Visitor Center

For more information about these seven customer service training opportunities, go to

The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.



Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]


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