10/17/2025
PIERRE, S.D. – Travel South Dakota has been awarded a coveted Gold w3 award for its “Travel South Dakota” consumer email series.
The series of emails was carefully crafted to inspire visitation to South Dakota, help people plan for the unplannable, and map their adventure throughout the state. The meticulous creation of content was designed to cut through the digital clutter with breezy prose and vivid imagery.
The award was given in the General Marketing – Email Marketing category. This is the second year in a row that Travel South Dakota has won a Gold w3 award.
“This recognition is a testament to the creativity, understanding of our audience, and hard work of our entire team and our partners,” said James Hagen, Secretary of the South Dakota Department of Tourism. “More than anything, it underscores our commitment to sharing the beauty, stories, and spirit of South Dakota with people everywhere. We hope this honor inspires even more people to explore, and fall in love with, our incredible state.”
The campaign was done in partnership with Lawrence & Schiller.
Since 2005, the w3 Awards has honored excellence in digital content, design and experiences, recognizing brands, agencies, institutions and independent creators who set trends, break boundaries and shape the digital landscape.
For more inspiration and travel planning resources, visit TravelSouthDakota.com.
The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.
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Media Notes:
For a link to the winning campaign, click here.
About the w3 Awards: Since 2005, the w3 Awards has honored excellence in digital content, design and experiences, recognizing brands, agencies, institutions and independent creators who set trends, break boundaries and shape the digital landscape. The w3 Awards is evaluated by the Academy of Interactive and Visual Arts, an assembly of industry leaders from acclaimed brands, agencies and institutions like Walt Disney Studios, Groove Jones, PepsiCo, The National Gallery of Art, McCann, Netflix, IBM, Deloitte Digital, LG and WONGDOODY among many others.
CONTACT
Katlyn Svendsen, Global Public Relations & Content Services Senior Director
Travel South Dakota
Email: [email protected]