This Brand Standards Book includes guidelines for supporting or expressing the South Dakota brand while creating your own advertisements, promotions, or marketing materials. By working together, and by sharing a cohesive brand identity and story, we can continue reaching more visitors in more places than ever before.
 

Download the 2025 Brand Standards Book
 

LOGOS

Are you looking for the "South Dakota" script or "Travel South Dakota" logo, specifically? Script and logo files can be downloaded from the Logos album in our Travel South Dakota Media Library (in both vector SVG and PNG formats). This is the current official version of the full "Travel South Dakota" logo:

PHOTOS

Do you need photos for your efforts? Travel South Dakota offers a selection of images from across South Dakota in our Travel South Dakota Media Library. Photo usage is free of charge, but when published, the images should be credited with "Photo by Travel South Dakota". Notes about photography can be found on pages 27-30 of the Brand Standards Book. 
 

Download the 2025 Brand Standards Book

FOR INFORMATION

For more information, please contact Mike Gussiaas, Chief Marketing & Creative Officer, at 605-773-3301 or [email protected].