May 3-9, 2026

Travel South Dakota is celebrating National Travel & Tourism Week 2026 (NTTW), May 3-9. Those seven days are meant to shine a spotlight on the travel and tourism industry for driving economic growth, cultivating vibrant communities, and enriching the lives of South Dakotans and all Americans.

Industry engagement during NTTW helps us magnifying the message that travel is integral to everything we do. Because travel fuels every industry, tourism's success is South Dakota's success. Let's work together to make sure policymakers understand the value of travel and tourism.
 

Ways Travel South Dakota is Engaging in NTTW:

  • Conduct media calls during the week.
     
  • Arrange for sites and attractions across the state to be lit up in red in celebration of NTTW, including:
    • ALEXANDRIA
      • Granite Springs Lodge
    • BROOKINGS
      • Mama T. Rex and the Children’s Museum of South Dakota
      • McCrory Gardens, SDSU
      • Visit Brookings
    • HOT SPRINGS
      • The Mammoth Site (digger)
    • MADISON
      • Gaylen's Popcorn (May 4-8)
    • PIERRE
      • The Farr House
      • Pierre Area Chamber of Commerce/Visitor Center
    • STURGIS
      • The Buffalo Chip
    • VERMILLION
      • DakotaDome, USD
      • Sanford Coyote Sports Center, USD
         
  • Receive an Executive Proclamation from Governor Rhoden.
     
  • Post a video on Instagram and LinkedIn.
     

U.S. Travel Association Resources:

The U.S. Travel Association website provides a number of resources to help partners engage in this year's celebration. Check out these links for tools and shortcuts to make it easy to tie into NTTW:

U.S. Travel Association - National Travel & Tourism Week Website

 

FOR INFORMATION

For more information, please contact Bailey Tysdal, Industry Training & Legislative Relations Manager, at 605-773-3301 or [email protected].