National Travel & Tourism Week
2021 highlights

National Travel and Tourism Week (NTTW) 2021 celebrated the "Power of Travel." The Department of Tourism extends a special thanks to all of our great friends across the state for showing their support and lighting their respective attractions in red (the official color of NTTW) to put a spotlight on the week and the importance of tourism to South Dakota.

Below are some fun NTTW highlights, including Governor Noem's NTTW 2021 video, a sampling of the tremendous media coverage, photos of locations across South Dakota all lit in celebratory red, and a few photos of the 2021 Spring Hospitality Training sessions.

Here's to the "Power of Travel" and having a great 2021 season!

NTTW 2021 Videos and Media Coverage

Governor Kristi Noem
NTTW 2021 video message from Governor Noem
Why Travel Matters 2020 video
Why Travel Matters 2020 Travel Data Video




To view these and other photos of these locations, click on any photo.




To view these and other photos of the training sessions at these four locations, click on any photo.
All six of "The Spirit of Hospitality" sessions were led by Customer Service expert Larry Stuart.
(Not pictured are Custer and Chamberlain.)




For more information, please contact Bailey Carlsen, Industry Training, Special Events, and Legislative Relations Manager, at 605-773-3301 or [email protected].