January 20-22, Pierre, South Dakota
2026 Conference Videos
2026 Conference Session Videos
- Tourism Briefing Luncheon
Secretary Jim Hagen
- Voices of Tourism Luncheon
Fireside Chat with Wanda Goodman, Deputy Secretary, and Erik Hansen, Senior Vice President of Government Relations, U.S. Travel
- Awards Night Gala
Governor Larry Rhoden and Secretary Jim Hagen
2026 Conference Session Presentation Decks
- DIY SEO Audit for DMO & CVB Websites Workshop (PDF)
Rebekah McLain
- Digital Accessibility + UX Workshop (PDF)
August Erickson
- Driving Growth and Visitation through Regional Initiatives (PDF)
Lyssa Bruzelius, Kasi Haberman, Rosie Smith & Michelle Thomson
- The Traveler's Journey (PDF)
Matt Hammer & Kyrie Bussler
- Understanding the Basics, Key Updates and Latest Trends in the H-2B Visa Program (PDF)
Keith Pabian
- Travel South Dakota 2026 Marketing Plans (PDF)
Mike Gussiaas
- Expand Your Reach - A Fresh Look at A La Carte & Co-op Marketing with Travel South Dakota (PDF)
Alexa Dorn, Ashley Worth, Adelaide Grant & Max Houtkooper
- Sentiment Study Results (PDF)
Adam Whalen
- The State of South Dakota Travel (keynote) (PDF)
David Reichbach
- Understanding Our Visitors (PDF)
David Reichbach
- The Marketing Power of Bold Storytelling (PDF)
Jeff Martin
- Multigenerational Marketing (PDF)
Brian Gebhart & Matt Sebert
- Trails, Tourism, and Community Growth (PDF)
August Erickson
- AI in Action: Practical Tools for Today's Tourism Organizations (PDF)
Kim Palmer
Other Resources/Links
2026 Annual Tourism Awards
Awards presented at the 2026 Governor’s Conference on Tourism – coming soon
