Travel South Dakota’s fishing marketing campaign continues to remind audiences of the state’s available outdoor offerings available. In partnership with South Dakota Game, Fish & Parks, the campaign educates individuals on premier fishing opportunities and reinstates the overarching campaign tagline of “So Much South Dakota, So Little Time”. And one of the best ways to slow down time? Fishing the thousands of miles of wide-open shorelines and waterways in South Dakota.
CAMPAIGN STRATEGY
The campaign launched in July 2023 and will run through February 2024. It’s targeted to the outdoors audience being reached through current outdoor campaigns, with a special emphasis on anglers. Messaging will reach individuals to emphasize the shoulder season, an exceptional fishing season for South Dakota that is often overlooked, and then continue to lay the foundation leading to the premier spring fishing season.
MARKETS
In-state: South Dakota
Primary: Colorado, Iowa, Michigan, Minnesota, North Dakota, Nebraska, Texas
Secondary: Arkansas, Illinois, Indiana, Kansas, Ohio, Oklahoma, Utah
Opportunity Markets: Alabama, California, Florida, Georgia, North Carolina, Tennessee
TACTICS
Print, programmatic video, audio, display, native, and paid social. We will also use email blasts and be featured in print publication e-newsletters with specific fishing messages designed to resonate with our niche outdoors audience.
CREATIVE EXAMPLES
Video
Midwest Outdoors, November issue (full page), and Game & Fish, February issue (full page)
Social
FOR INFORMATION
For more information, please contact Erin Weinzettel, Global Marketing & Brand Strategy Director for Travel South Dakota, or Nick Harrington, Communications Manager for South Dakota Game, Fish & Parks.