Department of Tourism Consumer Marketing Campaigns

Our mission to share South Dakota’s story hasn’t changed, but our methods of reaching and engaging new audiences are always evolving. We are highly motivated to stay ahead of changing trends, measure the impact of our efforts, and value great creative content. 

The Department of Tourism typically has seven yearly consumer-focused efforts: Year-round /Evergreen, Peak, Shoulder, Hunting, Peak Co-op, Fall Co-op and International campaigns. 

2021 Campaign Lockup Go Great Places
2021 Campaign
See This Year's Campaigns
Past Marketing Campaigns

Take a look back and see how the Department of Tourism's efforts have evolved over the years. See what's worked well, what messaging or tactics may never go out of style, and how some trends quickly come and go.