South Dakota isn’t just the 605 — it’s the 605. As one of only 12 states with a single area code, “605” has grown from a number into a symbol of pride, unity, and identity. In 2024, Travel South Dakota reimagined 605 Day as Forever 605 Day — a celebration that not only honors our unique area code, but also inspires residents and visitors alike to care for our state through responsible, respectful travel.
Join us in celebrating Forever 605 Day on Friday, June 5 (6/05), 2026 and help us make Forever 605 Day one of the most celebrated holidays in our state!
Ways to Celebrate and Get Involved
PUT THE FOREVER 605 PILLARS INTO ACTION
Cities, CVBs, businesses, attractions, and residents are encouraged to bring #Forever605 to life by putting its pillars into action:
Preserve Nature
- Organize a trash pickup day.
- Implement more signage on trails.
- Install additional waste bins in our outdoor spaces and public-use areas.
- Initiate a river cleanup day.
Honor Culture
- Support Indigenous-owned businesses.
- Organize and attend Indigenous events, seminars, and workshops.
- Promote historical events and societies in your area.
- Consider an organized tribal land tour for your next team outing.
Support Local
- Organize a “Small Business Saturday” style event with other businesses.
- Only create and sell goods produced in the state.
- Pledge as a restaurant to use locally sourced foods.
- Promote local artisans and businesses.
Explore Beyond
- Create a guide or passport promoting our state’s hidden gems.
- Promote lesser-known destinations on social media.
- Grow non-peak season travel by running off-season deals at your business.
- When planning a team outing, consider places you’ve never been.
SHOW YOUR SUPPORT
The Toolkit & Collateral Request Form offers a variety of free items. Choose from the full Forever 605 Toolkit along with additional stickers, posters, pledge cards and rack cards to decorate your space and show your support. Place your order by completing the Forever 605 Collateral Order Form. (Quantities are limited. Delivery may take up to 3 weeks.)
WEAR YOUR PRIDE
Outfit your team or group in official Forever 605 gear and wear your state pride proudly on June 5.
View designs and purchase clothing and other items through our online store. The new store is in the works and will be launched summer 2026.
You can even enter to win a bundle of Forever 605 swag on TravelSouthDakota.com.
SHARE THE SPIRIT ON SOCIAL
Help spread the movement online using #Forever605. Need a boost? Our Social Media Toolkit is packed with sample posts, graphics, GIFs, and messaging tips to make it easy to participate and inspire others.
Let’s celebrate what makes South Dakota so special — together, on Forever 605 Day!
FOR INFORMATION
For more information or with questions about what you can do to join in the celebration, please contact Stephanie Spronk, Social Media Manager & Global Media Representative, at [email protected]. See our Forever 605 page for more information about the campaign.