Keeping a close eye on travel trends is an important function for the Department of Tourism.

Data and marketing research is a key component in any destination marketing organization’s toolkit. We strive to make the data usable, for us and for our industry, whether it be through the Monthly Travel Indicators below, through the Quarterly Insights email, or annual studies. Data doesn't hold much value if it isn't informing creative media placements or content strategy, helping target visitors most likely to travel to South Dakota, and - most importantly - improving the visitor experience.  If there are specific questions that you have regarding visitation, markets, interest types, audience demographics or media preferences, please contact Kirk Hulstein or call 605-773-3301.

Monthly Indicator Dashboard

Yearly Totals


South Dakota generated $298 million in state and local taxes in 2018.


Amount each household in South Dakota would need to be taxed to replace the traveler taxes received by state and local governments.


Average visitors spend each day in South Dakota.

Tourism Reports