PIERRE, S.D. – Over the next four years, Travel South Dakota will distribute more than $4 million to 30 destination marketing organizations to support tourism marketing efforts in the state.

In early 2023, Travel South Dakota announced a Destination Marketing Organization (DMO) Marketing Assistance Program available to communities across South Dakota. The program, funded through State and Local Fiscal Recovery Funds as part of the American Recovery Plan Act, is intended to reinvigorate and stimulate tourism and visitation to and within all cities and regions in South Dakota.

The program will provide funding for long-term strategic marketing efforts which span three to four years. Awarded funds will be distributed on an annual basis.

Travel South Dakota will distribute a total of $4,272,515 to 30 DMOs over the next 4 years. Here is a breakdown of how those funds will be allocated:

  • Year One: $1,142,072
  • Year Two: $1,084,410
  • Year Three: $1,026,935
  • Year Four: $1,019,098

“Effective marketing from South Dakota’s DMOs is a foundational element for creating a strong tourism industry in our state, which plays into a larger role of boosting South Dakota’s economy,” said James Hagen, Secretary of the South Dakota Department of Tourism. “We are very thankful to Governor Kristi Noem and South Dakota’s legislature for prioritizing the importance of these funds and working with Travel South Dakota to make them available to these communities.”

For more information on the 2023 DMO Marketing Assistance Program, please visit sdvisit.com/covid-19/dmo-marketing-assistance-program. If you would like to learn more about the DMOs awarded, all grant agreements are available on Open.SD.gov. For further questions, please reach out to a member of the Travel South Dakota Industry Outreach, Development & Research Team:

  • The Black Hills & Badlands or Missouri River Tourism regions, please contact Jacey Ellsworth.
  • The Glacial Lakes & Prairies or Southeast South Dakota Tourism regions, please contact Calvin Bloemendaal.

The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.



Katlyn Svendsen, Global Media & Public Relations Director
Travel South Dakota
Phone: 605-773-3301
Email: [email protected]


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