Campaigns

Travel South Dakota Consumer Marketing Campaigns

Our mission to share South Dakota’s story hasn’t changed, but our methods of reaching and engaging new audiences are always evolving. We are highly motivated to stay ahead of changing trends, measure the impact of our efforts, and value great creative content. 

Travel South Dakota typically has seven yearly consumer-focused efforts: year-round/evergreen, peak, shoulder, hunting, peak co-op, fall co-op and international campaigns. 

2025 Marketing Campaign
2025 Marketing Campaign
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Past Marketing Campaigns

Take a look back and see how Travel South Dakota's efforts have evolved over the years. See what's worked well, what messaging or tactics may never go out of style, and how some trends quickly come and go. 

Rally Rush Rumblin' Community Award deadline

Rally Rush Rumblin' Community Award deadline

to

711 E Wells Avenue
Pierre, SD 57501
United States

Did your community participate in Rally Rush 2025? If so, you are eligible to apply for the 2025 Rally Rush Rumblin' Community Award. The online application deadline is Friday, September 12.

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Brand Standards

This Brand Standards Book includes guidelines for supporting or expressing the South Dakota brand while creating your own advertisements, promotions, or marketing materials. By working together, and by sharing a cohesive brand identity and story, we can continue reaching more visitors in more places than ever before.
 

Download the 2025 Brand Standards Book
 

LOGOS

Are you looking for the "South Dakota" script or "Travel South Dakota" logo, specifically? Script and logo files can be downloaded from the Logos album in our Travel South Dakota Media Library (in both vector SVG and PNG formats). This is the current official version of the full "Travel South Dakota" logo:

Travel South Dakota logo


PHOTOS

Do you need photos for your efforts? Travel South Dakota offers a selection of images from across South Dakota in our Travel South Dakota Media Library. Photo usage is free of charge, but when published, the images should be credited with "Photo by Travel South Dakota". Notes about photography can be found on pages 27-30 of the Brand Standards Book. 
 

Download the 2025 Brand Standards Book

 

FOR INFORMATION

For more information, please contact Mike Gussiaas, Chief Marketing & Creative Officer, at 605-773-3301 or [email protected].